MUMBAI: Amid fears, the first cracks in the producers' unity against the multiplexes
over revenue sharing terms have appeared. Percept Picture Company (PPC) has broken
away from the rest of the producers and has given in to the demand of the multiplexes.
But thats not without a clause: the company has promised to release its
entire line up of films for the year 2009, in lieu of the release of 8x10 Tasveer
in multiplexes on 3 April.
source at Percept avers, "In order
to avoid the fate of Eros and its film Aa
Dekhen Zara, which never released in
multiplexes all over, PPC has signed its
entire line up of films like Tasveer,
Bum Bum Bole, Yeh Hausla, Raat Gayi Baat
Gayi and Aashayein."
sources say Tasveer has been signed up at a revenue share of 48:52 per
cent (producers/multiplexes) for the first week and 38:62 per cent for the next
two weeks while all the other films have been signed up for 45:55 and 35:65 per
cent revenue share terms for the first and second week respectively.
Aa Dekhen Zara was barred from releasing in the multiplexes just two days
before its release and the film was released only in single-screen theatres on
27 March. Says Eros International CEO Jyoti Deshpande, "Multiplex owners
had laid down two impossible conditions before us if we intended to release our
film with them. Firstly, they wanted us to enter a package deal for our forthcoming
releases like Kambaqqth Ishq and Imtiaz Alis Love Aaj Kal along with Aa
Dekhen Zara. But at the same time we couldnt go against the producers
forum. Secondly, they also wanted us to break the strike, which we couldnt
in any case. My company will stand by the producers.
core committee chairperson Mukesh Bhatt preferred to remain tight-lipped despite
repeated attempts to coax him. Multiplex officials too refused to comment. Trade
pundits, however, inform that in a few days from now, one or two more producers
may give in and sign their movies with the multiplexes.
the producer lobby is a bit unnerved and angry at the turn of events but are confident
that the strike will go on as scheduled with added vigour. With this the stage
has been set for a rigorous confrontation between the Film and Television Producers
Guild of India and multiplex chains in the coming days. If the tug-of-war situation
on the revenue-sharing issue persists, release of films such as Shortkut, Kal
Kissne Dekha, Jashn-The Music Within and an updated version of Ghajini with additional
footage is likely to be affected.
owners are, however, tight-lipped and would like to wait and watch. Says Big Cinemas
COO Tushar Dhingra, I am unwilling to share anything at this point of time."
Inox Leisure COO Alok Tandon, however, is hopeful that their (multiplex owners)
talks with producers and distributors will definitely reach a consensus. At
this juncture I dont even want to talk about content backup plans.
Sharing his views whether Inox would screen IPL matches, Tandon says that all
this would depend on the price at which the telecast rights would be offered.
So far no talks have been held and neither is there any information on who
would hold the rights. Though we at Inox are not keen on buying the telecast rights
exclusively, I dont know about other players, he opines.
multiplex owners are also waiting for the IPL to come out with more definite screening
proposals while continuing with their rigid stance on the revenue-sharing issue.
Says Fun Cinemas COO Vikas Kapur, The terms for screening IPL matches at
theatres are yet to be thrashed out. Organisers of the IPL have decided to float
tenders for theatre-screening rights but we have no update on the same so far.
Time will tell whether it will commercially be viable for us to screen the matches.
However, I dont think the rights would be exclusive to any of us players.
quizzed as to what was the alternative content plan in case of no new film being
fed by producers after 4 April, Kapur said that the season anyways sees little
content being released that eventually results in low business for multiplexes.
final script on the revenue-share issue, however, is yet to be written. And who
will write that we will soon know.
gets Mirah Entertainment to participate
in 8X10 Tasveer