1 Oct 2008Newsletter SubscriptionEmail this Page Volume 21 - Issue No: 68
 
 
 
 

 





AdEX Analysis
 
 
 
 










Internet portal ads on TV in Jan-July '08
 Internet portals see 7% growth in TV ads in Jan-July '08 over year ago period - AdEX India Analysis.

 

Media, Advertising & Marketing Watch
Digital Summit to debate on distribution
 The 4th India Digital Networks Summit on 1 Oct in to debate on distribution, content & investment.

Pyramid Saimira to pump in Rs 2 billion to renovate 250 theatres
Pyramid Saimira to pump in Rs 2 bn in 18 months to renovate & modernise 250 theatres in South India.

9X to launch multi-city campaign for Mahaabhaarat

Coca-Cola India launches Sprite Xpress Pack

Nickelodeon to launch new season of The Naked Brothers Band

Big FM celebrates Navratri with special contest

Brand building, performance based ad imp on the net

TV Ratings
Top 10 Programmes (14/09/2008 to 20/09/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14/09/2008 to 20/09/2008)
Star Plus
Colors
Sony Entertainment TV
Zee TV
Sun TV
NDTV Imagine
Star One
Gemini TV
MAX
Zee Telugu
Zee Cinema
Zee Marathi
Sahara One
Maa Telugu
Udaya TV
Kalaignar TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Under ASCI scanner, HUL withdraws three TV commercials

    Source: Hindu Business Line
      
    		•

    Order against Whirlpool advertisement

    		•

    McDonald’s sets up two retail outlets

    Source: Hindu
      
    		•

    California legislators back Google-Yahoo online ad deal

    		•

    Making Y&R ad agency 'anti-usualists'

    		•

    More brand per brand

    • Carmic changes

    • Name dropping

    • Brand launches

    • Gotta make it work, work, work

    • Best and bekaar ad

    • Back to school

    • Bawdy Copy

    Source: Economic Times
     

    • Californians urge Google-Yahoo ad agreement

    Source: IT Examiner
      
    		•

    Govt mulls 100% FDI in single-brand retail

    		•

    Sistema launches CDMA services

    		•

    Navratri effect: Realtors launch new projects amid sales slump

    Source: Business Standard
      
    		•

    An ad deal, but suddenly nothing to sell

    		•

    Bazaar plans 300 stores by 2010-11

    Source: DNA
      
    		•

    Nokia Targets Metros, Enabling Mobile Advertisers

     Source: Media news Line
      
    		•

    Country branding can work in cluttered terrain

    Source: Livemint
     
    International News
    		• Snapple Mulls 4 Shops
    		• SMG Appoints Global Management Team
    		• Sonic Meshes Spots with MTV's 'The Hills'
    		• Boston's P+S Bows Health Practice
    		• Wrangler Gets Comfortable With Favre, Earnhardt
    		• Hummer Takes H3T to the Extreme (Sports)
    		• Media Firms Hit Hard as Bailout Fails
    		• IGA, Activision Partner on PS3 Games
    		• RadioShack Names New CMO
    		• Oberlander Joins Cossette in N.Y. as CCO
    Source: Ad Week
     
    		• State Farm Swings Deal With Cal Ripken
    		• Pepsi Ups Its Online Eco Efforts
    		• RadioShack Names Applbaum CMO
    Source: Brand Week
     
    		• AMP Agency Buys Fulgent Media Group
    Source: Promo Magazine
    		• Qantas schmaltz most memorable Games ad
    Source: Sydney Morning Herald
     
    		• IGA signs in-game advertising deal with Activision
    Source: CNN
     
    		• Skechers hits its stride with online display ad campaign
    Source: Internet Retailer
     
    		• Guerrilla marketers use mobile billboards for surprise ad attacks
    		• California legislators back Google-Yahoo online ad deal
    Source: AFP
     
    		• Advertising in virtual worlds and video
    Source: Vator
     
    		• McDonald's consolidates its advertising with DDB
    Source: The Australian
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