Overview
of Internet portals advertising on TV during January - July
2008
(30 September, 2008) |
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|  Key
Findings:
-
Seven per cent growth in advertising of Internet portals
on TV during January - July 2008 compared to January -
July 2007.
- During
January - July 2008, 'general category' garnered a high
share of overall Internet portals advertised on TV.
- 'www.homeshop18.com'
was the top website with maximum TV ad volumes during
January - July 2008.
- 'www.shine.com'
was number one website in the list of new Internet portals
advertised on TV during January - July 2008.
Explanation
for the categories of Internet Portals 1.
B2C and Online Shopping: A virtual retail shopping space specifically for
internet savvy clients.
2. Jobs: Portals providing online platforms for job
offers and recruitment facilities under one roof.
3. Matrimonial:
Match making portals for the prospective brides and grooms.
4. Properties/Real Estate: An online portal providing
facilities like buying, selling and giving information of
properties/real estate.
5. Travel and Tourism: Website providing information
and confirming tour packages which includes details for
place of visit, travel and stay details.
6. General: Website other than the above five categories
come under the general category. It includes mailing facilities,
chatting facilities, blogs, financial, sports, astrology,
games and others.
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|
Volume
growth of Internet portals on TV during January - July 2008
|
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-
Seven per cent rise in TV advertising of Internet portals
on TV during January - July 2008 compared to January -
July 2007.
Advertising
of Internet portals on (national vs regional) channels
|
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-
Advertising of Internet portals on national and regional
channels was in the ratio of 86:14 during January - July
2008.
- The
top three states Maharashtra, Tamil Nadu and Delhi together
had contributed for 67 per cent of Internet portals advertising
on Regional channels during January - July 2008.
Share
of categories of Internet portals on TV during January - July
2008
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-
During January - July 2008, general category of Internet
portals had the maximum advertising share i.e. 60 per
cent followed by B2C and online shopping and jobs websites
each with 14 per cent share.
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Top
Internet portals advertised on TV during January - July 2008
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|
|
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-
Top 10 websites share aggregates to 45 per cent of overall
advertising share of Internet portals on TV during January
- July 2008.
- www.homeshop18.com,
www.espnstar.com and www.mobilendtv.com were the top three
Internet portals advertised on TV during January - July
2008.
New
Internet portals advertised on TV during January - July 2008
|
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During January - July 2008, the top three new websites
advertised on TV were www.shine.com, www.news24online.com
and www.indiancricketleague.in.
Tally
of new Internet portals - categories wise on TV during January
- July 2008
|
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-
During January - July 2008, general category recorded
maximum number of new websites, followed by B2C-Online
Shopping and matrimonial' portals.
Watch
out for forthcoming interesting analyses in future. |
| | | (Analysis from AdEx India - A Division of TAM Media Research) |
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