Pyramid Saimira to pump in Rs 2 billion to renovate 250 theatres

MUMBAI: Pyramid Saimira Group is investing Rs 2 billion in the next 18 months. The fund infusion will be to renovate and modernise 250 theatres in four states of South India.

Pyramid Saimira Group chairman P S Saminathan said, "Till now, we have been focusing on expanding our network and increasing our points of presence. Today, we enjoy significant penetration geographically and our focus will henceforth be on enhancing the quality of experience that we offer our customers and branding. Our objective is to have close to 250 model theatres in the next 18 months. We are looking to invest Rs 2 billion in this infrastructure programme.”

The four states where it will renovate theatres are Tamil Nadu, Kerala, Karnataka and Andhra Pradesh. Pyramid Saimira will put in around Rs 750 million to renovate 100 theatres in Tamil Nadu. The company will start the renovation from Jyothi Theatre in Tamil Nadu.

“We will extend this renovation initiative to the other states alos, with Kerala in November, Andhra Pradesh in December and Karnataka in January," he added.

As part of the renovation plan, all the theatres will have computerised ticketing facilities and seat selections kiosks. Along with digital projection and DTS sound technology, the theatres will be equipped with an in-built mobile zone enabled with bluetooth, video booth for live TV, radio and overhead projection facilities.

The theatres will also have modern security facilities with fire retardants, safety lighting and metal detectors. Facility for newsgathering mechanism with broadband and video conferencing will also be available. The theatres will also have merchandising centres, gaming arcades, music zones and food courts.

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