20 Nov 2008Newsletter SubscriptionEmail this Page Volume 22 - Issue No: 100
 
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 
 










Programming blackout: Hindi GECs see sharp drop
 In dry spell of fresh content, prime time viewership for Hindi GECs shrink to share of 32.1%.

 

Carriage fee: MSOs to unite against defaulting broadcasters
 MSOs plan to stand united in blacklisting broadcasters who default in carriage fee payments.

TV strike ends, but…
 TV producers & workers' unions ink MoU, ending 10-day strike; sound recordists not happy. Click for MoU

News Updates
Day 8: No progress in sight
Producers want broadcasters, workers to meet
Hindi GECs stay firm; impasse continues
Hindi GECs chalk out plans for old shows
Hindi TV producers cease production
Producers, workers union meet inconclusive
GECs threaten fresh programming blackout

Kurkure launches Kareena Kapoor campaign for Desi Beats

Johnnie Walker to host Mumbai's first F1 drive on 30 Nov

CNN to launch health show 'Vital Signs'

DQ Entertainment strikes content deal with Turner
Sony launches Blu Ray Disc in China

Spice Televenture launches mobile 'Movie Card'

Consumers accept new ad forms: Study


TV Ratings
Top 10 Programmes (02/11/2008 to 08/11/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/11/2008 to 08/11/2008)
Colors
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
NDTV Imagine
Zee Cinema
Gemini TV
9X
Star One
Zee Telugu
Zee Marathi
Sahara One
Eenadu TV
MAX
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    The ad that tickles back to concepts

    • ‘Brand councils can integrate business, brand strategy’

    • Finger-lickin’ Muralitharan hits the spot for KFC

    • More buck for the bang

    Source: Hindu Business Line
      

    • BBH to focus on digital creativity

    Source: Economic Times
      
    		•

    FMCG cos plan to fight retailers

    Source: Times of India
      

    • Ferragamo to retail imported wines

    • Leo Burnett Mumbai ranks 19th in Ad Age's Creativity

    • Big C Mobiles charts Rs 50-crore spread

     Source: Business Standard
     
      

    • ICE Online Launches Revolutionary Online Ad Widget

    • CPC Based Advertising Models Fail to Monetize Websites: comScore

    Source: Media Newsline
      

    • O&M, Lowe India chart blueprint for growth

    Source: Financial Express
      

    • Skinny models in ads don't sell

    Source: Times of India
      

    • Ad space now on wheels

    Source: Calcutta Telegraph
     
    International News
    		• Sony Starts Eco-Friendly Service
    		• MRM Creates Production Unit
    		• eMarketer: Bandwidth Could Curb Web Video Ads
    		• Consumer Magazine Ad Pages Off 9%
    		• Shoppers Continue to Shift Purchases Online
    		• Does New Media Hurt or Help TV?
    		• CBS Taps OMD for Media
    		• YouTube's CMO Goes 'Live'
    		• Cliff Freeman Names a New CEO
    		• HP Unit Eyes 3 in Global Review
    Source: Ad Week
     
    		• Kodak Names CMO
    		• Del Monte Bares Fruit in 'Undressed' Push
    Source: Brand Week
     
    		• Publicis Groupe acquires Tribal
    Source: DM News
    		• Irish the heaviest users of mobile phones: Ofcom
    Source: Reuters
     
    		• McClatchy ad revenue drops 20% in October
    Source: BizJournals
     
    		• Apptera secures $10.5 million for mobile-ad tech
    Source: CNet
     
    		• Telecoms lead the advertising retreat
    Source: Business Spectator
     
    		• Big Three automakers curtail advertising dollars
    Source: Market Watch
     
    		• TV industry blames slump in ad revenues for cutbacks, layoffs
    Source: Canadian Business
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2008 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.