| The
idea is to function much like the Indian Broadcasting Foundation (IBF) does when
it takes up issues against defaulting advertisers, the chief executive officer
of a leading MSO said. Facing
an economic slowdown, several broadcasters have not honoured their carriage fee
agreements with the cable TV operators. Most of them are also in the process of
scaling down their distribution costs which are beginning to hurt the profitability
of TV channels. UTV
recently announced it would trim investments by Rs 2 billion in its broadcasting
business in the areas of carriage fees, capex and total overheads. |