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Spice Televenture's 'HotSpot' launches mobile 'Movie Card'

Indiantelevision.com Team

(19 November 2008 8:00 pm)

BANGALORE: Mobile handset retail player Spice Televenture's 'HotSpot' launched 'Movie Card', a 1-GB SD card that contains a full-fledged movie along with ringtones, wallpapers and other trivia. HotSpot claims that this is a first such initiative in India.

The movie is playable in all mobile handsets with an SD card slot and supports both movie compression formats - MP4 and 3gp. The new Movie Card will be available at all HotSpot mobile retail stores across the country at an introductory price of Rs 350. The present repertoire of movies offered includes Bollywood hits like Namaste London, Om Shanti Om, Lage Raho Munnabhai, Omkara and Devdas.

HotSpot CEO Sanjeev Mahajan says, "Given the fact that 30-40 per cent of mobile handsets in the country support various movie formats but there are no options for a legal shareable format for movies, we expect this segment to grow rapidly. This is just the first phase of launch of the product in the Indian market and we soon will introduce more than 50 movies on this medium by December 2009."

"An estimated 35 million Indians are currently using mobile phones and this figure is constantly on the rise. We are not competing with television, PC or the big screen at the theatre. All these mediums serve a specific-purpose and are based on certain need-want conditions. The movie card serves to entertain the consumer on the move, and is an extension of movie players now converging on mobile handset screen. We are going to complement the existing mediums with plans to lead the industry with more and more innovative products," adds Mahajan.