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Volume 20 - Issue No: 81








Adex Analysis

Beverage Industry ads on TV during 2007
40% growth in TV advertising of beverage industry during 2007 over 2006.- AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Dish TV holds permission for HITS, invests Rs 1 bn for satellite
 Dish TV holds MIB permission for HITS; already put in Rs 1 bn for satellite as ProtoStar launches in June.

Spectrum issue: Broadcasters do not want vacation of C-band
 Broadcasters not for vacating the spectrum; alternately, want compatible spectrum in C-band.

Hero Electric targets 250% volume growth in FY'09

Pepe Jeans unveils Renault F1 Car to kick-start roadshow

American Idol contestant Malakar in Nationwide's new ad

Red FM launches anti-smoking campaign

Pogo to air new season of C.I.A & M.A.D
Disney holds Hannah Montana Pop Star auditions in Mumbai

Google India appoints biz heads to augment ad revenue

Radio Mirchi Delhi launches new morning drive show

Radio City to conduct advertising seminar in three cities

Indiagames bags gaming rights of Paanchvi Paas

TV Ratings
Top 10 Programmes (11/05/2008 to 17/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/05/2008 to 17/05/2008)
MAX
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Expats are back in Indian advertising
    		• Royal Enfield trying to turn the fortunes of Bullet brand
    		• Best & Bekaar ads
    		• Hitting the right note: Music favourite pastime in UK
    		• Bruce Haines comes in to work his magic on Korean agency, Cheil
    		• India may continue its good run at Cannes
    		• Chelsea and Manchester United lock horns in an intense brand battle
    		• Expats are an expensive proposition
    		• Brand Launches
    		• Marketing to the whole family with care pay dividends
    Source: Economic Times
      
    		• New Videocon CEO hopes to streamline multi-brand strategy
    		• Nimbus launches Showtime
    		• Punjabi channel launched
    		• Vodafone India turnover up 50%
    		• Bose’s new Computer Music Monitor
    Source: Hindu Business Line
      
    		• The Rubicon Project Brings Revenue Opportunities to Ad Networks
    Source: TechWhack
      
    		• Avon to launch new line 'Bond Girl 007
    Source: domain-B
      
    		• Kya aap paanchvi pass... games to launch
    		• Publicis launches healthcare unit
    		• Inter-religion TV game show to promote harmony in Britain
    Source: DNA
      
    		• Ad execs get ticket to Cannes Lions
    		• Mexican tourism ad touches a nerve
    Source: Times of India
     
    		• Sanjaya to Star in New Ad for Nationwide
    Source: Sify
     
    		• Peter England People in Hyd
    		• Just Punjabi by nature
    		• Xenitis launches new range of products
    		• India seeks easier visas for service professionals
    		• `Retailers adopt unique models to differentiate`
    Source: Business Standard
      
    		• Ad campaigns supporting new Hanes Lay Flat Collar Undershirts
    Source: Fibre2fashion.com
      
    		• IPL performance should count for India selection: Sehwag
    		• IPL semifinal tickets highly priced
    Source:The Hindu
      
    		• Romance your customer, online
    		• Are agencies feeling the heat? Hear it from the experts
    		• Should animals be featured in ads?
    Source: Livemint
     
    International News
    		• Mentos Gum Bursts Into the U.S.
    		• Landmark May Lower Expectations for Weather Channel
    		• Hyperfactory Names Media Chief
    		• Regis Philbin Touts Sweet 'N Low
    		• 'Got Milk?' Gets Spanish Site
    		• 'Washington Post' Eyes Widget Ads
    		• Coke's Chuck Fruit Dies at 61
    		• Nielsen: Nation Not Fully Prepped for DTV Shift
    Source: Ad Week
     
    		• Tribune Co. Relaunches WGN
    Source: Media Week
     
    		• NY judge: Dell deceived customers with false advertising
    Source: Bizjournals
     
    		• NZ online advertising up 67 per cent
    Source: New Zealand Herald
     
    		• Yahoo To Try Mobile Text Advertising
    Source: Silicon Alley Insider
     
    		• McCain to air new ad in Michigan
    Source: Freep
    		• Topps Lollipops Go Digital
    		• Regis Thinks Pink in Sweet'N Low Campaign
    		• Former Coca-Cola CMO Chuck Fruit Dies
    Source: Brand Week
     
    		• WildTangent Boss Sours On In-Game Advertising
    Source: Escapist Magazine
     
    		• Vodafone Live! bites into mobile advertising marketing with Snakk
    Source: Istart
     
    		•  National anti-tax group airing new TV ad critical of Wilson
    Source: lcsun-News
     
    		•  Media companies appeal car ad rule changes
    Source: Hollywood Reporter
     
    		• Wicker Up With First Senate Campaign Ad
    Source: CBS News
     
    		• Local papers hit by surge in online ads
    Source: Telegraph
     
    		• Junk Food Ads to Be Bumped From Prime-Time TV
    Source: Korea Times
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