(27 May 2008 7:30 pm)

MUMBAI: Indiagames Ltd, a UTV venture and mobile and online games company, has announced its partnership with Bulldog Media and Entertainment and Star TV Network to exclusively develop games for the show Kya Aap Paanchvi Paas Se Tez Hain?

As already reported by Indiantelevision.com, this will be the first offering from Indiagames on its newly launched proprietary ‘Play 3’ platform covering games across the three screens, including mobile, PC-online and interactive television (DTH and IPTV). Indiagames will also be publishing the entire range of non-gaming content including wallpapers, animations, ringtones, themes etc. for the show.

Indiagames COO Samir Bangara said, "Kya Aap Paanchvi Pass Se Tez Hain? is a great game show and provides us the ideal platform to showcase our "Play 3" gaming platform. This is the first time in India that a game would be available across multiple platforms i.e. mobile, PC and DTH and IPTV. We will also leverage our retail distribution network of game DVDs with UTV Home Entertainment so that consumers can buy a game DVD of the show from hundreds of retail outlets across the country."

Indiagames will also develop an arcade based game that would be set up at key high traffic consumer touch points like malls, youth hangouts and game parlours.

Star licensing and merchandising Sr. VP Nanette D'sa said, "Paanchvi Paas is a unique property and lends itself well to a licensing program to create an experience beyond television. Creating a gaming and non gaming platform with Indiagames will deliver an innovative product that will appeal to a wide base of our viewers."

The quiz show premiered on 25th April on Star Plus.