is an international adaptation of the popular international Mark
Burnett franchise Are You Smarter Than A 5th Grader and brought to India
by Bulldog Media and Entertainment, a company that specialises in worldwide acquisition
and development of prime-time show formats for Indian television. |
COO Samir Bangara said, "Kya Aap Paanchvi Pass Se Tez Hain? is a great
game show and provides us the ideal platform to showcase our "Play 3"
gaming platform. This is the first time in India that a game would be available
across multiple platforms i.e. mobile, PC and DTH and IPTV. We will also leverage
our retail distribution network of game DVDs with UTV Home Entertainment so that
consumers can buy a game DVD of the show from hundreds of retail outlets across
will also develop an arcade based game that would be set up at key high traffic
consumer touch points like malls, youth hangouts and game parlours.
licensing and merchandising Sr. VP Nanette
D'sa said, "Paanchvi Paas is
a unique property and lends itself well
to a licensing program to create an experience
beyond television. Creating a gaming and
non gaming platform with Indiagames will
deliver an innovative product that will
appeal to a wide base of our viewers."
quiz show premiered on 25th April on Star