15 May 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 72








Media, Advertising & Marketing Watch

Zee Cinema to launch kids slot from 19 May
 Zee Cinema kicks off summer slot for kids at 12:30 pm from 19 May; launches contest with Darsheel.

 

Saatchi Direct renamed as Saatchi & Saatchi Focus
 Saatchi Direct has been renamed as Saatchi & Saatchi Focus (S&SF). The agency plans to building its emotional connects tool Lovemarks.

UTV to launch first solo Hollywood production Ex-terminators
 UTV Motion Pictures ties up with Michaelson Films to launch its first solo Hollywood prodn Ex-terminators.

Percept readying for IPO
 Percept plans to raise Rs 15 billion via private equity, IPO and debt; expects to close round one of funding.

Neerja Wable is TNS CEO - India, Sri Lanka

Honda launches 8th generation Accord

Indian photographer wins Visa Moving Images competition

Big FM, Access Atlantech join hands to train RJs

Channel [V] to launch 5th season of Get Gorgeous

CN to air The Marvelous Misadventures of Flapjack

Mirchi shines with 11 awards at 33rd Rapa Awards

HBO brings TV shows to iTunes

Shemaroo’s Ghatothkach to be screened at Cannes

GlobeCast broadcasts from the Cannes Film Festival

TV Ratings
Top 10 Programmes (27/04/2008 to 03/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/04/2008 to 03/05/2008)
MAX
Star Plus
Zee TV
Sun TV
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Cricket break in between commercials
    		• IPL proves to be dampener for film industry hopes
    		• IPL’s credit roll starts with Shah Rukh Khan
    		• ‘Sports, regional channels lose viewership to IPL’
    		• Philips to focus on lifestyle products
    		• Toonz signs pacts with Chinese universities
    		• Discovery Channel airs new series
    		• It’s all about the brand!
    Source: Hindu Business Line
      
    		• IPL: Betting pool crosses Rs 6,000 cr
    Source: Economic Times
      
    		• Bates rebrands, plans a specialist unit for retail
    		• ‘Digital advertising is at tipping point’
    Source: DNA
      
    		• Ad avoidance on TV fails to dampen spend
    		• M&M plans to foray into bike segment
    		• Honda loses 1,000 units in sale before new Accord launch
    Source: Financial Express
      
    		• RMP launches Rahee E-bikes
    		• Association launches website
    Source: Hindu
      
    		• ENIL income increases 47% to Rs 70 crore
    Source: Times of India
      
    		• Lynn de Souza named CEO of Lintas Media
    Source: Livemint
      
    		• World's most powerful luxury brands
    Source: Sify
      
    		• Turner Appoints Entertainment Ad Sales Head
    Source: TV next
      
    		• Online affiliate marketing set to scale new heights
    Source: Merinews
      
    		• ‘No hoardings on heritage sites’
    Source: The Statesman
      
    		• BuzzCity sees exponential growth of mobile advertising in the US
    Source: TechWhack
      
    		• YouTube Begins Offering Ads With Buzz Targeting
    Source: eBrandz
     
    		• Arvind Mills to diversify into frozen foods
    Source: Business Standard
     
    International News
    		• Tribal DDB Adds Quaker Digital
    		• Palio Picks Up Beech-Nut Biz
    		• AKQA Shuffles Managing Directors
    		• Funding Settlement Costs Clear Channel
    		• ESPN Broadens Its Appeal
    		• Pepsi.com Overhauled
    		• Orbitz Gets 'Centered'
    		• 'Lonelygirl15' Creators, CBS in Pact
    Source: Ad Week
     
    		• Univision's Lawenda Pitches 18-49 Demo
    Source: Media Week
     
    		• Ban on unauthorised advertising at major WA events
    Source: ABC Online
     
    		• Turner to Offer Marketers Way to Link Ads to Content
    Source: NY Times.
     
    		• Disney to set up advertising research center in Austin
    Source: Statesman
     
    		• Johnston plans rights issue after advertising hit
    Source: Reuters
    		• Del Monte Foods Appoints First CMO
    Source: Brand Week
     
    		• Fairfax in internet search advertising joint venture
    Source: The Age
     
    		• UK: Chivas appoints new agency for Regal brand
    Source: Just-Drinks
     
    		• MTA displays ads in tunnels
    Source: Los Angeles Times
     
    		• Limewire wants to share ad revenue with record labels
    Source: Afterdawn
     
    		• Virgin Media rapped over Setanta ad
    Source: VNU net
     
    		• Online Ad Network Prices Dropped In April
    Source: Information Week
     
    		• ABC Would Like to Reinvent the Way Advertisers Buy TV Spots
    Source: Jossip
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