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MUMBAI:
Movie channels seem to be developing the kids slot. After
Filmy introduced this band, Zee Cinema has announced a special
summer slot for kids at 12:30 pm. Beginning 19 May, the channel
will air kids’ movies from Monday to Friday.
 The
programming line up for the month consists of movies like
Phir Hera Pheri, Fun2sh, Honey I Shrunk The
Kids, Ishq, Vaah Life Ho To Aisi, Geroge Of The Jungle, Makdee,
Tarzan The Wonder Car, Pyare Mohan and many more.
Zee
Cinema business head Mohan Gopinath said, “Zee Cinema
has always been in forefront for innovations in its programming
strategies. Darsheel is very popular amongst kids and serves
as a role model for a lot of them. We are happy to associate
our summer special festival with him. I am sure the contest
will receive overwhelming response from kids and we look forward
to bringing in many more such interesting concepts for our
viewers."
As
a part of its promotional campaign for the summer slot, the
channel has roped in Darsheel Safary who announced ‘Zee
Cinema Par Din Mein Taare Gino’ contest where a lucky
winner will get an opportunity to meet him.
Kids
will have to count the number of stars that appear on Zee
Cinema during the commercial breaks who send an SMS to 57575.
The winner of this contest will get an opportunity to meet
Darsheel.
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