7 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 26









Media, Advertising & Marketing Watch

P9 ties up with MirriAd for digital brand integration
P9 Integrated has announced a tie-up with UK's MirriAd, an embedded advertising company that specialises in digitally implanting and integrating brands, products and services in films, television and online.

 

Ad Pick
'No confusion. Great combination' - Bingo Achaari Masti's new TVC
Are you expecting, unbeknownst to yourself? Please visit your nearest mad scientist for a simple checkup and a Pregnancy Certificate.

Media, Advertising & Marketing Watch
Adlabs makes internal assessment on FM radio demerger proposal
Reliance's move to demerge radio biz from Adlabs yet to receive definite answer from I&B; Adlabs discusses whether it should set itself deadline or make revised application.

BSNL to roll out wireless broadband in 3 months
BSNL plans to roll out wireless broadband services in the next three months; targets seven million broadband subscribers by 2010, out of which two million will be wireless.

India has 242 million mobile subscribers

Amar Deb quits Channel [V]; to start web venture
Channel [V] head honcho Amar Deb puts in his papers after 8-year stint; plans to float content-selling portal Rowdy Rascals.

Deepika Padukone is ITC soap brand ambassador

Canon to air TVC with Sachin Tendulkar

DAVP ads to newspapers see steep fall

TV channels asked to withdraw ad on girl child

Google India launches new payment options for AdWords

Disney to produce animation in Japan

MTV to air reality show Miss Teen India 2008

IBN 7 to refurbish Sunday programming with fresh shows

SPTI licenses 'Ripley's Believe it or Not' in Singapore

NBC, J&J, iVillage partner for Olympics show

Big Flicks offers 14000 movies for download at $ 1

WatchIndia.TV to telecast ICL Grand Champ live

TV Ratings
Top 10 Programmes (17/02/2008 to 23/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/02/2008 to 23/02/2008)
Zee TV
Star Sports
Star Plus
Sun TV
DD1
Sony Entertainment TV
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • BBDO India gets two new creative directors
  • Percept to consolidate group companies
  • Identity crisis: When brands fake their nationality
  • Creative freedom
    Source: Economic Times
     
  • Neo Sports Plus keen to win over niche audience
  • Tata Coffee mulls acquiring brand in Russia
  • Canon’s marketing campaign
    Source: Hindu Business Line
     
  • Players' ad rates soar after CB Series win
    Source: CNN-IBN
     
  • Embedded ads get digital shot in the arm
  • Audience tracking is paramount, says WFA chief
  • Kingfisher likely to ground Deccan brand after merger
  • LG aspires to be a youthful brand
    Source: DNA
  • IPL ads: companies pay Sony Rs7 crore to keep out rivals
    Source: Livemint
     
  • Hoardings make civic body cash-rich
  • Haier Appliances plans to acquire Indian brands
  • Mobile TV: The next big thing
  • BIG FM plans voice contest
    Source: Business-Standard
     
  • Future Group may give publishing a leg-up
  • Cleartrip looks for buys in offline space
    Source: Financial Express
     
  • Private equity firms eye IPL franchises
  • Google unveils new forms of payment for AdWords
    Source: Times of India
     
    International News
  • Mobile ads start to get traction
    Source: CNET News.com
     
  • Media Ownership Rule Faces Fight
  • Intel Eyes 3 for $300 Mil. Media
  • USAF Mulls 2 for $30 Mil. Biz
  • Goldstein: New Media Spurs Privacy Concerns
  • Coast Guard Breaks Campaign
  • Doremus Adds Work From Cigna
  • Google Measures Cross-Channel Data
  • Nice & Easy Urges Women to Rethink Hair Color
    Source: Ad Week
     
  • Airborne Brand Likely to Stay Healthy
    Source: Brand Week
     
  • Hardware Zone unit wins exclusive ad deal
    Source: Asiaone
     
  • Creative Guild awards: JWT bags 5 golds, 3 silvers
    Source: Philippine Daily Inquirer
  • ITV offloads cinema advertising assets
    Source: Guardian
     
  • Beckham signs pen advertising deal
    Source: The Press Association
     
  • JCDecaux, Publicis win French train station ad deal
    Source: Reuters
     
  • Adconion acquires Frontline Direct for $20 million
    Source: BtoB Magazine
     
  • New York City Posting Ads Discouraging Public From Helping Homeless
    Source: AHN
     
  • Foskey calls for ban on alcohol advertising
    Source: IBN News
     
  • Ladbrokes commits £4m to TV ad push
    Source: Marketing Week

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