P9 Integrated has announced a tie-up with UK's MirriAd, an
embedded advertising company that specialises in digitally
implanting and integrating brands, products and services in
films, television and online.
deal will see MirriAd using its unique ZoneSense advertising
technology to digitally integrate brands within existing content
that is marketed by P9 Integrated across India.
content will include Bollywood film trailers produced for
cinema, television and online.
deal will last for around a year and can be renewed once we
come to the term-end. That depends upon the way the deal shapes
up and how much this collaboration flourishes. Through this
association, we desire to open new revenue streams for advertisers
not only in India but throughout the world," said MirriAd
CEO Mark Popkiewicz.