Are you expecting, unbeknownst to yourself? Please visit your nearest mad scientist for a simple checkup and a Pregnancy Certificate.

If you readers are wondering what this review is about, let me tell you that after years of extensive research in human behaviour, the internationally renowned scientists at Bingo Mad Labs have come up with a simple substitute for the conventional clinical preg-check card. All you have to do is nibble at a Bingo Mad Angle Achaari Masti snack to find if your tummy is going to bulge more.

The procedure, as mentioned above, is fast, simple and painless. The scientists will offer you an "angle" of the new Bingo Achaari Masti. If you are driven crazy by the tangy "achaari" taste of the snack, and chase the scientists for more, then congratulations, you have tested positive. Now, you can see how the dedicated Bingo researchers can help you curtail your extra expenses.

Sotto voce: An archival tape revealed by the Bingo Mad Labs shows that the Achaari Masti test can be successfully administered to some of your inscrutable male friends to check if they are really up to "that thing." Bingo! I gotcha!

Review: David Ogilvy said that advertising cannot be regarded as entertainment. The good thing about the new Bingo Mad Angle Achaari Masti ad is that it both entertains and is true to its spirit. Indeed, there is "no confusion," only "great combination" of taste and fun. It is so original in both idea and execution that it can only compare with the other Bingo ads.

It is not cerebral, nor is it theatrical. Like all Bingo ads, this new TVC is funny to the point of being bizarre. It takes an unpretentious approach to the message, and delivers it to the target group.

Two thumbs up!

Agency: Ogilvy & Mather
Running time: 35 seconds
ITV rating: * * * * *