31 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 42








Media, Advertising & Marketing Watch

Bindass Movies acquires 200 Hollywood titles
 Bindass Movies acquires 200 Hollywood titles, thus completing second wave of bulk acquisition since launch in October 2007; launches weekend slots for new titles.

 

Mahindra group to float $50 mn VC fund
 Mahindra & Mahindra to set up VC fund with initial corpus of $50 million; fund to invest in group's film projects which will have peak funding of $75 million and media business.

India-China working on MoU for exchange of films
 India studies mechanism to ensure commercial release of Indian films in China and vice versa, says Asha Swarup.

Guest Column
Is Bollywood taking over TV news?
 With commercialisation of TV news, it has become a priority to make it entertaining for broadcasters.

AAAI's ad conclave to discuss value in ad industry

Psyop to receive 2008 BDA Lifetime Achievement Award

India is the 3rd most brand conscious country: Nielsen

Shoumitra Rai Choudhuri is Tribal DDB's executive creative director

Disney unveils glimpses of animation series in Japan

Mithun Chakraborty picks up stake in ICL’s Kolkata Tigers

Doordarshan to spin new 'saas-bahu' yarn

Amrita TV to launch second season of Vanita Ratnam

English corners major share of ad cake in India

Indiatimes 588888 launches Mobile Voice service

TV Ratings
Top 10 Programmes (09/03/2008 to 15/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (09/03/2008 to 15/03/2008)
Zee TV
Star Plus
Sun TV
Sony Entertainment TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ad Honours | Check out the other winning stops, globally
    		• Prasoon Joshi | ‘We decided to wait and watch this year’
    		• GOAFEST 2008 | Changing colours of the ad world
    		• Scott Goodson | ‘Today, ideas are what matter’
    		• Jagdip Bakshi | ‘We’re cutting out the duplication’
    		• Donald Gunn | ‘India’s is one of the fastest growing industries’
    Source: Livemint
     
    		• Ad Club award for JWT
    		• Gucci sarees for the wardrobe!
    		• Diageo to hardsell core brands in India
    		• Mitsubishi gears up to launch Lancer Evolution X
    		• Nokia world`s 5th valuable brand
    		• Films cash in on new media as revenue source
    		• Discovery to bring in channel for DTH
    Source: Business-Standard
     
    		• Aspinwall in re-branding exercise
    		• Auto majors setting up mega super stores to showcase brands
    Source: Hindu Business Line
      
    		• Paes, the next comic superhero
    Source: Indian Express
    		• JWT Mindset tops Hyderabad round of BE Quiz
    		• Dhoni gives a boost to GSK’s energy
    		• Armani in tie-up with DLF
    		• Grey India to snap up Chateux Hospitality
    		• Does celeb ad blitz really push up sales?
    		• FMCG cos target consumers in summer
    		• Navigating through the new marketing paradigm
    		• Beat the heat: Innovative brand campaigns
    		• Celebrity 'overexposure' results in bad brand recalls: Study
    		• IPL eyes Lord's & Oval for exhibition matches
    		• It's a royal challenge to make money in IPL
    		• Broadcasting Authority being considered to regulate stings
    Source: Economic Times
     
    		• Fido Dido gets a makeover - blogging and rocking!
    Source: DNA
     
    		• PepsiCo will tap solar energy to make chips
    		• Look out, TV is moving online
    Source: Financial Express
     
    International News
    		• TBWA\C\D Talks to Y&R's Figliulo
    		• $120 Mil.+ Wachovia Review Begins
    		• Intel Embraces 'Listening' Model
    		• BitTorrent, Comcast Could End Dispute
    		• Gotham Names CEO
    		• Reebok Fills CMO Slot
    Source: Ad Week
     
    		• Saatchi & Saatchi rolls out Ritz work
    		• BBDO chiefs spruik digital and inclusion
    Source: Marketing-interactive.com
     
    		• BEC World ad rates to be raised by 10-20% in May
    Source: www.bangkokpost.com
     
    		• Doremus named agency of record for BearingPoint
    Source: BToBOnline
     
    		• Heathrow chaos prompts Dutch airline campaign
    		• Olympics give ad spend a welcome boost
    Source: UTalkMarketing
     
    		• BA scraps ad campaign over Heathrow chaos: report
    Source: AFP
    		• UAE advertising spending tops $1.3b
    Source: Gulf News
     
    		• ON ADVERTISING Tapping the minds of consumers
    Source: IHT
     
    		• Newspapers' ad spending off 10% in fourth quarter
    Source: www.marketwatch.com
     
    		• MCQ unit acquires Dutch search and advertising firm
    Source: Ninemsn
     
    		• WPP still seen eyeing Synovate
    Source: www.iht.com
     
    		• Spike Brings The Ad Force To 'Star Wars' Saga
    Source: International Broadcasting Convention
     
    		• WA Govt unveils $23m skills ad campaign
    Source: ABC Online
     
    		• Ad ban probably saved Canadians $150 million in 2006 for cholesterol drug
    Source: CBC
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