Indiantelevision.com Team

(29 March 2008 2:30 pm)

MUMBAI: In recognition of the international design firm's ability to consistently influence audiences across all media, Promax/BDA will honour Psyop with the 2008 BDA Lifetime Achievement Award.

BDA chairman and president of the Ashy Agency Brett Ashy will interview the five principals of Psyop during the conference and make the presentation at the BDA Awards Show.

Promax/BDA president Jonathan Block-Verk said, "As an international creative force, Psyop has developed, designed and produced some of the world's most engaging and impressive content. Their awe-inspiring collective encapsulates the creativity, innovation and passion that characterize this esteemed award."

Psyop joins an exclusive roster of design visionaries previously honoured with the BDA Lifetime Achievement Award, including last year's recipient R/GA chairman, CEO and global chief creative officer Bob Greenberg; 2006 award honouree Peter Max, the artist and pop icon whose work was influential and much imitated in advertising design in the late '60s and early '70s; and 2005's "the godfather of the MTV style" Pablo Ferro.