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Indiatimes 58888 launches Mobile Voice service

Indiantelevision.com Team

(29 March 2008 3:00 pm)

MUMBAI: Indiatimes 58888 introduces Mobile Voice value-added service (VAS), which enables a user to start listening to the gossips, news, astro tips and music.

The service is live across all major telecom operators including Airtel, Vodafone, Reliance, Tata, MTNL and BPL, and will be backed by a 360-degree campaign across media vehicles.

Indiatimes 58888 claims of a user base of 30 million subscribers and being accessible to the entire mobile base of 250 million mobile users across the country.

Available currently in English and Hindi, it will soon introduce its service in Marathi, Bengali, Kannada, Telugu and Tamil, said an official release.

Times Internet Ltd CEO and MD Dinesh Wadhawan said, “This is the first and only pan-operator pan-India single number service which is common to voice, SMS and Wap. With this launch, we are going to change the way consumers use their phones. We will not only fill the current voids in the mobile VAS segment but also constantly deliver new and relevant products."