3 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 22








Special Report

Time for global news in Marathi
 Star Majha ahead in Marathi news chnnl fight; IBN-Lokmat to position as global news channel in Marathi.

 

Other Media, Advertising & Marketing Watch
Arasu Cable starts talks with vendors, eyes launch by June
 Tamil Nadu govt's Arasu Cable TV Corporation Ltd meets digital headend supliers including Scientific Atlanta to speed launch process; floating global works contract tender for this.

Prasun Bajpai, two top editors quit Sahara Samay
 In a sudden development, editor-in-chief Punya Prasun Bajpai and two top members of the editorial team exit Sahara group's flagship Hindi news channel Samay.

Percept invests Rs 60 mn on Rubaru, release on 9 May
 Percept Pictures Company is investing Rs 60 mn to produce its first romantic film Rubaru; movie to release on 9 May.

Tata Motors kicks off sales of Sumo Grande

MindShare gets American Family's media planning account

Barclays, ESS collaborate to promote soccer

Coke launches summer campaign with Hrithik Roshan

Disney considers plans to develop resort in Sydney

Kajol, Ajay Devgan launch Radio One's Dating Fatafat

Vijay TV's talent hunt for Tamil orator starts on 2 March

Helen Normoyle appointed BBC's head of audiences

Zapak to organise corporate gaming championship

GekTV adds three Star channels to US IPTV platform

TV Ratings
Top 10 Programmes (10/02/2008 to 16/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/02/2008 to 16/02/2008)
Star Sports
Zee TV
Star Plus
Sun TV
DD1
Sony Entertainment TV
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Broadcasters, advertisers to set up TV rating agency
    		• I&B ministry gets 19% hike in budgetary support for C`wealth Games, 2010
    		• Downloading ringing tunes might be illegal
    		• Dabur, HUL to stir up milk beverage market
    Source: Business-Standard
     
    		• Television channels are better taxpayers, says finmin
    		• Media & Entertainment yet to find favour
    		• ICL plans to list Chennai Super Kings in the bourses
    		• Virgin Mobile enters in association with Tatas
    Source: Financial Express
     
    		• Congress objects to UP Govt. ad on Budget
    Source: The Hindu
     
    		• Virgin Mobile enters India through pact with Tata Tele
    Source: Hindu Business Line
      
    		• ONGC warns of fake ads in its name
    		• Obama’s reply to Clinton ad: It’s more about judgment
    Source: Indian Express
     
    		• Election Budget
    		• Sab ka Budget sab ki jeet
    		• Roots bear fruits
    		• Jai Kisan, Jai Kisan
    		•  Every Indian taken into account
    		• Beijing Olympics sponsors in the firing line
    		• English County learning strokes from IPL
    		•  Virgin Mobile enters India, partners Tata Teleservices
    Source: Economic Times
     
    International News
    		• Carnival Cruise Lines Issues RFPs in $70-80 Mil. Review
    		• American Family Selects MindShare
    		• IPG Swings to a Profit in 2007
    		• WPP Revenue Rises 5% in '07
    		• Cadbury Adams Talks to Consultants
    		• Miller Chill Moves to Saatchi
    		• A-B Exec Says Bud.TV's Future in Limbo
    		• Converse Turns to Dead Celebs
    Source: Ad Week
     
    		• Gap Rethinks Marketing Spend
    Source: Brand Week
     
    		• Mobile Advertising Forecasts All Over The Map From $11-$250 Billion
    Source: MocoNews
     
    		• BBDO appoints senior writer and art director
    Source: Times Online
     
    		• BT pimped customer web data to advertisers last summer
    Source: Register
    		• hmc2 Advertising Grows Interactive Services Division
    Source: Earthtimes
     
    		• Entravision Sells-off Outdoor Advertising Operations
    Source: Portada Magazine
     
    		• British PM in hot water over Fiji ad
    Source: ABC News
     
    		• Bigger! Better! Richer! The golden age of advertising
    Source: Independent
     
    		• Ferrero to change Nutella ad, following ASA ruling
    Source: www.confectionerynews.com
     
    		• Air China parent places ad to plead with China Eastern on tie-up
    		• Clinton, Obama, in Cold War-style ad blitz
    Source: Yahoo
     
    		• 'Erotic' online ad leads to robbery
    Source: UPI
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