25 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 38








Executive Dossier

'We will breakeven after the third year'
 Interview with Emerging Media CEO Fraser Castellino

 

Media, Advertising & Marketing Watch
DD not to telecast India-South Africa series
 Doordarshan not to telecast India-South Africa series as I&B ministry decides not to declare upcoming tests as sporting event of national importance; Neo Sports to be sole telecaster.

DD loses over Rs 2.4 million due to faulty record of FCT: CAG

Content Code: MIB places self-regulation guidelines before Court
 I&B places before HC self-regulatory norms for broadcasters; channels to appoint content auditor, chief editor has final responsibility & BRAI is to act on security & religious issues.

Ketan Parekh scam: Sebi clears Zee with a warning
 Sebi lets off Zee Telefilms and its promoters in connection to market manipulation of Ketan Parekh's scam.

Beyond Dreams plans more projects, signs directors
 Beyond Dreams plans big projects; ropes in W Louis & P Baruah to helm films worth Rs 65 mn & Rs 80 mn, respectively.

Lintas retains Sony account; bags media duties of BS

Zee Sports appoints Rahul Khanna as senior VP sales

Speakers to discuss state of ent industry at Ficci–Frames

Nick to launch three mobile sites
BBC Worldwide to globally distribute pre-school series '3rd and Bird'

F1 returns to the BBC

Nat Geo commissions two shows from Renegade Pictures

WWE partners Habbo's Virtual World for WrestleMania

TV Ratings
Top 10 Programmes (02/03/2008 to 08/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/03/2008 to 08/03/2008)
Star Sports
Zee TV
Star Plus
DD1
Sony Entertainment TV
Sun TV
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• ‘Indian print media needs to prepare for storm of digital migration’
    		• Lintas retains Sony a/c in India Mumbai, March 24
    		• India-S Africa series telecast
    		• Emami Group to foray into edible oils
    		• Nestle unveils 2 new products under Kit Kat
    		• LG’s new refrigerators range
    Source: Hindu Business Line
     
    		• REL seeks nod for buyback, name change
    Source:Times of India
      
    		• Hasbro Clothing introduces new brand
    		• DD, AIR not to air Test series
    		• ICL man of the series to get diamond-studded ball
    		• $24,850 for IPL player of the tournament
    Source: The Hindu
     
    		• InfoSignz.com launches a free digital signage platform
    Source: India PRwire
     
    		• Ybrant’s Oridian wins Goal.com France Advertising Deal
    Source: Moneycontrol.com
     
    		• AD world awaits!
    Source: Chennai Online
     
    		• Hyundai follows Honda, plans hybrid variant for Indian roads
    Source: Indian Express
    		• Prime time shows gear up to compete with IPL
    Source: Livemint
     
    		• Coke unveils fridge packs to boost sales
    		• Flavours of the season
    Source: Business-Standard
     
    		• DD viewers to miss South Africa Test series
    		• Katrina Kaif bags Rs 12 cr on corporate deal
    Source: Economic Times
     
    		• “We aren’t here to teach anything to anyone”
    		• TV ratings get divine blessings
    		• Who’s bigger? Brand or celebrity?
    		• Even if you are ill, you can stay connected
    		• Sex and the City & its lasting appeal
    		• Every click you make, web cos are watching you
    		• Teva, Lava, Kava or just plain java?
    		• Racing to the finish line
    		• Chew on this trend
    		• Check out beedi-man for hidden dabbawalla-model: Prahalad to IIM-K
    		• Soccer, TT seek SRK, corporate sponsorships
    		•  Focus shifts to Tata’s branding of JLR
    		•  Voltas targets 20% market share in ACs
    Source: Financial Express
     
    International News
    		• After the Switch
    		• Creative in Play on $190 Mil. Mitsubishi Biz
    		• $250 Mil. BofA Media to Starcom
    		• Lippert's Critique: Moonstruck
    		• Portals Tune In TV Episodes
    Source: Ad Week
     
    		• Mitsubishi and BBDO Part Ways
    Source: Brand Week
     
    		• Forbes expected to announce new ad network
    Source: BToBOnline
     
    		• ESPN Turns Off Ad Nets to Protect Brand, Content
    		• How C3 Continues to Change the Business
    Source: Media Week
     
    		• P&G challenges Playtex on advertising claims
    		• Integer campaign aims for taxpayers to help Alzheimer's
    Source: Biz Journals
    		• Lincoln Gould new chairman of Advertising Standards Authority
    Source: TV3 News
     
    		•  ACCC accepts resolution from Optus over Fusion advertising
    Source: CRN Australia
     
    		• Online advertising's protracted adolescence
    Source: CNET News.com
     
    		• Booming ad industry faces skilled manpower dearth
    Source: Bangladesh Daily Star
     
    		• Google's New Ad Tool: What Exactly Does It Mean For Industry?
    Source: CNBC
     
    		• Everlast Worldwide Inc Launches new Advertising Campaign
    Source: Doghouse Boxing
     
    		• Dell's Project Da Vinci agency hires new staff
    Source: DMNews.com
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