The
new mobile websites focus on Nickelodeon/MTVN Kids
and Family Group's target demos: kids and tweens,
teens and parents, and include a selection of kids'
games, pictures, and flipbooks; teen-oriented quizzes
and blogs; and daily parenting tips as well as access
to information on local city
family activities.
MTVN/Nickelodeon Kids
and Family Group executive VP, digital media Steve Youngwood says, "Our goal
at Nickelodeon/MTVN Kids and Family Group is to create content on all media platforms
for our audiences in order to deepen
engagement with them.
"Wireless is a growing interactive platform and
screen for both kids and families. Tweens today are
spending close to four hours each week using mobile
web services, and that penetration increases to over
20 per cent for mobile teens at age 13.
"Penetration
is even stronger with parents. With these new Wap
sites, we can provide relevant content to all of our
audiences whenever they want and wherever they are."
The Nickelodeon/MTVN Kids and Family Group's mobile websites allow audiences quick
and easy access to content that suits their interests in a format that fits their
mobile lifestyle.
* The Nick mobile website is available at wap.nick.com and features easy to access,
kid-oriented content including pictures, flipbooks, polls, show and schedule information,
as well as a diverse selection of games including: a Teenick Who is It picture
game; an Avatar: The Last Airbender game; a SpongeBob SquarePants personality
quiz; and classic
puzzle games such as: Tic-Tac-Toe; Hangman; and many others.
Over the coming months, Nickelodeon, in a partnership
with Mango Mobile, will be developing additional games
which will be added to the Nick mobile website, making
it one of the most robust mobile games offering available
in the wireless market.
The Nick mobile website features voting capabilities
for Nickelodeon's 2008 Kids' Choice Awards, taking
place on 29 March, 2008. In the second quarter Nick
will launch additional mini-sites on wap.nick.com
centered on big network TV events, such as SpongeBob
SquarePants Pest of the West in April.
The N mobile website, which launches early in the
second quarter on wap.the-n.com, builds on the content
and community of the teen-oriented website The-N.com.
Among it's many features are: a mobile version of
Rank and otherr games on The-N.com; the daily N'Sider
blog with movie and music news, reviews, and more;
personality quizzes (building off of The N's Quizilla.com);
flipbooks and other content related to fan-favorite
shows on The N (Degrassi, About A Girl, Saved By the
Bell and more); and The N's on-air schedule. It will
allow teens quick and easy access on their wireless
devices to the interactive entertainment and editorial
content they seek.
Nickelodeon/MTVN Kids and Family Group will also launch
a Parent-themed mobile website in the third quarter
building off of the content from its ParentsConnect
website. The
ParentsConnect mobile website will offer parents and
caregivers access via their cell phones to all things
parenting related, including daily tips, activities,
product recommendations and expert parenting information.
It will also include ParentsConnect's Webby-Award
winning local service, GoCityKids.com, which now covers
all of the United States, giving parents access to
information on local activities, restaurants, playgrounds,
and more.
