20 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 35








Media, Advertising & Marketing Watch








 

Neo Sports ushers in 'cricketainment' with nine shows
 Neo Sports is on an overdrive to boost viewership as it prepares to telecast live the India-South Africa Test series; lines up nine new cricket-centric shows.

Hyderabad IPL team named Deccan Chargers; logo unveiled

 

Star Den to distribute TV18 channels
 Star Den to distribute CNBC TV18, CNBC Awaaz, CNN IBN and IBN7 from 1 April; Zee Turner's bouquet shrinks but is in final lap of negotiations to distribute Ten Sports.

Aksh to launch IPTV on MTNL network in Mumbai
 Aksh Optifibre to launch IPTV on MTNL network in Mumbai; targets 20,000+ subscribers in Mumbai & Delhi by Sept-end.

UTV's 'Jodhaa Akbar' makes 1.2 bn worldwide in 31 days
 UTV Motion Pictures' Jodhaa Akbar grosses revenue of Rs 1.2 billion in 31 days; India accounts for Rs 900 million out of this.

'The Dhoni Effect' maps market trends in small-town India

Repucom enters India; appoints S Zainudeen as SVP

Cinemax launches co-branded i-mint card for customers

Red Tape plans 100 retail outlets by 2009-end

IPL taps Pepsi as official drink supplier for $12.5 million

Sands Research to demo brain imaging at Clio Fest

Disney Channel to shoot 'Cheetah Girls' sequel in India

Radio City launches at Akola

Intl engagements must take precedence over IPL: ICC

Fremantle, Coolroom sign digital content deal

'The Apprentice' returns to BBC next week

Promax/BDA to host DTV symposium at '08 conference

PNC, DQ to co-produce six movies

Percept Picture, Vishesh Films tie up for 'Jannat'

TV Ratings
Top 10 Programmes (02/03/2008 to 08/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/03/2008 to 08/03/2008)
Star Sports
Zee TV
Star Plus
DD1
Sony Entertainment TV
Sun TV
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Times Internet appoints Zenith as media agency
    		• Pritish Nandy in Rs 1800 crore deal for animation movies
    		• Cobra Beer to boost India presence with bottling pact
    		• IBF, I&B min to clash over surrogate ads for liquor
    Source: Economic Times
     
    		• Trai paper on audience measurement this week
    Source: Livemint
     
    		• Old fashioned journalism shines on internet, but ad strategy lags
    Source: Mangalorean.com
     
    		• Facebook enhances privacy control
    Source: NDTV
     
    		• Ad puts Thampu back in St Stephen’s top job race
    Source: CNN-IBN
     
    		•  Deccan to go for second makeover
    		•  SimpleMarry.com partners with Warner Bros for film promotion
    Source: Times of India
     
    		• Katrina Kaif new brand ambassador for Slice
    		• Lintas, Pinstorm in digital ad alliance
    Source:DNA
     
    		• The Dhoni effect: Rise of small town Indian consumers
    		• Voltas earmarks Rs 30 cr for marketing new AC models
    		• Hrithik is Cinthol’s brand ambassador
    		• Seventymm ties up with Palador Pictures
    		• Pepsi is IPL’s beverage supplier
    		• On life after ...
    		• Lagey raho customer bhai!
    		• ‘Sophistication level here is high’
    		• Laboratories of life
    Source: Hindu Business Line
      
    		•  FMCG companies levy consumers with cost burden
    Source: Financial Express
      
    		• Pepsi ropes in Katrina as Slice brand ambassador
    		• PepsiCo India signs deal with IPL
    		• New shows on Neo Sports
    Source: The Hindu
     
    		• Get gaming at Zapak Gameplex in Fun Republic Malls
    		• HUL ups intimacy with personal products
    Source: Business-Standard
     
    International News
    		• Researcher Cuts Web Ad Forecast
    		• Univision, CNET Forge Content Deal
    		• DDB Taps Exec on Unilever Ice Cream
    		• NYT Co. Feb. Ad Revenue Slips 6.6%
    		• Nestle Eyes Dailey for Instant Breakfast
    		• Yahoo! Expects 25% Growth in '08, '09
    Source: Ad Week
     
    		• Snack and Yogurt Brands Boost General Mills' Sales
    Source: Brand Week
     
    		• TargetCast Wins Sidney Frank Account
    		• Report: Despite Economy, Web Will Grow in '08
    Source: Media Week
     
    		• Google Makes Online Advertising Available to Small and Medium-Sized Businesses in Arabic
    Source: Zawya.com
     
    		• Nawal Al Zoghbi in Kuwait advertising for new album
    Source: Albawaba
    		• Ofcom considers increase in TV adverts
    Source: Telegraph.co.uk
     
    		• JP Morgan downgrades Lamar Advertising
    Source: Reuters
     
    		• Titan Worldwide wins BART ad contract
    Source: Bizjournals.com
     
    		• Foster's Group to Stop Making High Alcohol, Added Energy Drinks
    Source: Bloomberg
     
    		• Boost Mobile to run wireless phone ads
    Source: Forbes
     
    		• Langdale's advertising database completes merger
    Source: Bizjournals.com
     
    		• NHS hospitals can advertise to attract patients
    Source: Guardian
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