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MUMBAI:
With India’s home Test series against South Africa kicking
off next week, Neo Sports, which owns the rights to cricket
played in India, is looking to boost the viewer experience
through several new shows.
In
all, the channel will launch nine shows and the aim is to
provide something for everyone.
Speaking
about this, Neo Sports programming head Maulik Tolia says,
“After a lot of research, we have found that there is
a huge appetite for cricket that goes beyond the live matches.
That is not surprising when you consider that cricket is part
of India’s socio-cultural fabric. Keeping this in mind,
we will launch nine shows, which encapsulate the spirit of
the game.”
One
of the shows is Dial C for Cricket, which will be hosted
by Manish Valicha. The show kicks off on 24 March and airs
from Monday to Saturday at 10 pm. Viewers can call in to discuss
the various aspects of the game, player and team performance
match conditions, etc. Special guests will be in the studio
to field calls.
Sports
Zone will air daily at 7:30 pm. Hosted by Neha Sarin,
it is for fans who want to know what is happening in the world
of sport.
Vineet
Malhotra hosts Baat Aur Bowl which looks at the life
and times of a cricketer. It seeks to give viewers an understanding
of the person behind the icon. So, for instance, one could
find out why Ramesh Powar wears red sunglasses on one day
and metallic ones the next. Malhotra adds that the aim of
this show is to entertain and inspire.
Archana
Vijaya anchors Tour Diary. This is positioned as being
a fun, travelogue show that gives viewers a behind-the-scenes
look at the teams and venues. She also does candid interview
with the stars.
Targeted
at the cricket connoisseur, Encounter will be for people
who are interested in classic matches. The show will talk
to players who took part in classic encounters to get their
reactions to it and what made he matches so special. The matches
will be treated like stories with a beginning and an end,
and twists and turns in between.
Ballebaaz,
as the name suggests, focuses on great knocks by Indian batsmen.
On a lighter note, Cricket Tadka Marke adds spice to
the sport. This looks at fans, gossip surrounding cricketers,
and other trivia. The link between cricket and Bollywood will
also be looked at here.
Also
Read:-
Neo
Sports launches ‘India’s Race to No. 1 - Test Cricket’
campaign
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