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MUMBAI: Percept Picture Company (PPC) has joined
hands with Vishesh Films for their forthcoming
film Jannat, scheduled for release on
2 May 2008.
PPC
has acquired the global distribution and commercial
rights of this film. The music and home video
rights will be released by Sony BMG.
It
is the first time that Vishesh Films has outsourced
entire rights to one studio.
PPC
MD Shailendra Singh says, "We are extremely
excited to associate ourselves with Vishesh
Films. This milestone earmarks Percept Picture
Company's expertise for international distribution
of Indian films. Vishesh Films have always been
a respectable banner which has churned quality
cinema for the global viewers. We are confident
that with Jannat, we will be offering
differentiated entertainment to the discerning
audiences."
Vishesh
Films co-owner Mahesh Bhatt adds, "We are
thrilled to join hands with Percept Picture
Company, who have a distinctive approach in
motion pictures production and distribution,
with an acute proficiency and understanding
of the Indian entertainment landscape. Along
with Percept Picture Company, we aim to bring
in a unique transformation in Indian cinema
by providing quality entertainment to the masses."
On
being asked about the four-film deal between
PPC and Vishesh Films which was reported lately,
PPC distribution head Ashok Ahuja says, "That's
not true. We will just be distributing Jannat
for now, but as we go along, we will work together."
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