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Volume 20 - Issue No: 29








Adex Analysis

Overview of Retail Sector ad on TV during 2007
 Retail sector witnesses 8 per cent growth on TV advertising during 2007 compared to 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
James Hopes scores big at IPL 2nd auction
 Aussie James Hopes bags largest booty of $300,000 at 2nd round of players' auction for IPL; Ashwell Prince gets 2nd highest price of $175,000 from Reliance’s Mumbai team.

Shah Rukh Khan's IPL team named Kolkata Knight Riders

DLF Indian Premier League launches new logo

Govt gets Rs 188.5 mn as DTH license fee in FY'07
 Private DTH service provider Dish TV pays Rs 100 million as license fee to the government in 2006-07 while Tata Sky parts with Rs 88.5 million, says I&B minister Priyaranjan Dasmunsi.

Den selects NDS solutions for digital cable
 Digital Entertainment Networks selects News Corp's NDS digital broadcasting solutions for its digital cable TV service.

Bharatstudent.com to sponsor ICL Hyderabad team

Goafest 2008 committee discusses agenda

Synovate acquires UK retail specialist PS&A

Mogae forms JV with MCM for 'mall radio'

Sun TV’s SFM to launch at Kannur

CNN-IBN show looks at finance minister's pre-poll gimmick

Disney's movie 'The Cheetah Girl One World' being filmed in India
Korea-based EBS to air Playhouse Disney content

Music is fastest growing service on mobiles: TNS

BBC.com signs advertising deal with Rolex

Lenovo announces six Olympic torchbearers

TV Ratings
Top 10 Programmes (24/02/2008 to 01/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/02/2008 to 01/03/2008)
Zee TV
Star Plus
Star Sports
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ad strategies that end up in competitors' offices
    		• Drink brands eye mango to enter beverage market
    		• HUL to focus on market development
    		• Percept in Rs 70 cr tie-up for 4 films
    		• Sony BMG signs Rs 100 cr deal with Vishesh Films
    		• BE Quiz 2008: India's biggest corporate quiz
    		• Retailers turn green, stop handing out plastic bags
    		• Brand launches
    Source: Economic Times
     
    		• Pepsi drops Priyanka Chopra for Deepika Padukone
    		• Nicholas Piramal rechristened Piramal Healthcare
    		• 14 of Under-19 team picked at IPL auction
    		• Marico sells unit to Good Food
    		• United Spirits to increase focus on premium brands
    		• Ruchi Soya launches protein drink
    Source: Hindu Business Line
     
    		• Aiming ads at the Web crawler
    Source: Deccan Herald
     
    		• Print is radio’s darling for ad spends
    		• SRK promises only khushi, no gham
    		• DLF Indian Premier League may conduct a third round of auction
    		•  Ice cream majors gird up loins for hot summer fight
    Source: Financial Express
    		• Insurers up ante in ad world, spend Rs 900 crore in 2007
    		•  20th Century Fox to set up JV with Star, eyes Bollywood
    		• Shah Rukh, Sourav launch Kolkata team
    		• Marico sells Sil to Denmark`s Good Food
    		• FM radio space in B'lore may see churn
    Source: Business-Standard
     
    		• IPL launches Rs 100-crore ad campaign
    Source: CNN-IBN
     
    		• Zee weathers the storm; Star, Sony hit
    		• IPL: Under-19 captain Virat Kohli goes to Bangalore
    		• Television controls sleeping patterns: Study
    Source: DNA
     
    		• The movers and shakers of media consolidation
    Source: Livemint
     
    		• Mascarenhas becomes first English player in IPL
    		• Shah Rukh Khan unveils Kolkata Knight Riders
    Source: Hindu
     
    		• Aamir, Kareena to buy ICL teams?
    Source: Times of India
     
    International News
    		• Hulu Launches With Bigger Slate
    		• Google Revs Web Ad Play With DoubleClick
    		• SMG Restructures GM Planworks
    		• Malone: IAC's Diller Extravagant
    		• Nissan to Review Multicultural Work
    		• Iris Expands Global Role With Sony Ericsson
    		• Nielsen Launches PreView
    		• National Grid Picks Mullen
    Source: Ad Week
     
    		• Ad Sellout at 95% for CBS' NCAA Championship
    		• SMG Integrates GM Account From Stand-alone Unit
    		• Univision Beats Broadcast Nets in Key Demo
    		• TNS Consolidates N.A. Ops.
    Source: Media Week
     
    		• Group Ends Boycott Over Ford's Pro-Gay Ads
    Source: Brand Week
     
    		• Heavy bloggers are major targets for internet advertising
    Source: Direct Traffic Media
    		• BBC Worldwide gets global brands boss
    Source: Guardian
     
    		• Political ads shore up CBS in downturn-Moonves
    Source: Reuters
     
    		• Millennial Media eyes international demand for mobile advertising
    Source: Bizjournals.com
     
    		• TV ad revenues set to rise despite slowdown
    Source: Independent
     
    		• USA TODAY launches online advertising campaign
    Source: Hit Search
     
    		• CBIU Signs Agreement with LGLY Advertising LTD
    Source: Earthtimes
     
    		• Ford backs off gay ads, family group claims
    Source: CBC.ca
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