Overview
of Retail Sector advertising on TV during 2007
(11 March
2008) |
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Key
Findings:
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Retail sector witnessed 8 per cent growth on TV advertising
during 2007 compared to 2006.
- High
advertising in Retail sector during the fourth quarter
across 2006 and 2007.
- Independent
Retailers led with 84 per cent share of overall advertising
share of Retail sector on TV during 2007.
- Subhiksha
Trading Service Ltd was the number one advertiser in Retail
sector during 2007.
- Subhiksha
Mobile topped the chart of new launches in Retail sector
on TV during 2007.
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The
Retail Sector is further divided into Independent
Retailers, Retail Categories and Display
Shop segments. Shops like the Adani stores, Pantaloons,
etc. form the Independent Retail category.
The Display shop category consists of all the
display retail shops like A to Z Footwear, Afia Travels,
etc. Local retailers of companies for e.g. retailers
of Samsung refrigerators are classified as the Retail
categories.
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Volume
Growth in Retail sector.
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During 2007, Retail sector advertising on TV seen a rise
of 8 per cent compared to last year.
Quarterly
advertising share of Retail Sector on TV.
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- During
the second half of year 2007, advertising in the Retail
sector increased by 42 per cent compared to the first
half of the same year.
Share
of Segment of Retail Sector.
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- During
2007, Independent Retailers and Display Retail shops shared
the Retail sector ad pie in the ratio of 84:16.
- Retail
categories accounted for a meagre share of 0.2 per cent
of overall Retail sector advertising in TV during 2007.
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Rank
shift of Top advertisers in 2007.
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- Compared
to 2006, 3 advertisers leaped maximum places to be in
the top 10 advertisers list of 2007 (namely, Subhiksha
Trading Service Ltd, Univer Cell and Kalanji Store).
- 3
of the top 10 advertisers in 2007 maintained their ranks
as in 2006. Wherein Kala Zone Silk Mills Surat was the
only Display Retail shop.
New
Retail Outlets advertised on TV during 2007.
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- During
2007, the top 10 list of new outlets of Retail sector
comprised 3 of the Independent Retailers for Mobile phones.
Frequency
of ads/day of Independent Retailers and Display Retail shops.
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- Independent
Retailers advertised more than 4 times per day on TV compared
to Display Retail Shops in 2007.
Watch
out for forthcoming interesting analyses in future.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
