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MUMBAI:
The DLF Indian Premier League (IPL) has launched its new
logo incorporating the title sponsor DLF into the logo unit.
The
new logo for the DLF IPL now constitutes DLF's corporate logo
in black, with the graphic of a batsman playing a rasping
cricketing shot, giving the ball a fair thump with the willow.
The graphic and words for the IPL are in blue.
The
new logo unit for the DLF IPL represents the true spirit and
the dynamic new face of Indian cricket. The graphic depiction
also amply recognises a cricketer's contribution to our much-loved
national game.
DLF
Group executive director Rajeev Talwar says, "This is
a historic development in the world of cricket. We are proud
to be an integral part of it and believe that the DLF Indian
Premier League will make a great impact in the international
cricketing arena."
IPL
chairman and commissioner Lalit Modi said, "The DLF Indian
Premier League is here to stay, and is set to carve out a
distinct niche for itself in the international cricketing
calendar. I am happy that India's largest real estate company,
DLF will play an integral part in helping develop the DLF
IPL into a truly world-class cricketing league. It is exciting
to have an eclectic mix of elite Indian businessmen, Bollywood
personalities and corporates as our allies, working collectively
as one, to ensure the start of a new cricketing era."
DLF,
which claims to be India's largest real estate company, is
the title sponsor for the league, which kicks off on 18 April
2008. DLF has won the title sponsorship rights for a period
of five years starting year 2008. There would be 59 matches
across 8 cities in the 2008 season.
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