4 July 2008Newsletter SubscriptionEmail this Page

Volume 21 - Issue No: 9








Media, Advertising & Marketing Watch

9X ropes in three co-sponsors for Mahaabhaarat
 9X ropes in Airtel, Max New York Life Insurance and ITC Personal Care as co-sponsors for Mahaabhaarat.

 

Ad Pick
'Education For All' - Idea's new TVC
Idea's new TVC asks you to believe; believe in ideas that call for change. And, it is dedicated to only those brave hearts who dare to witness the Idea of Change.

Other Media, Advertising & Marketing Watch
Sushma Singh to take over as I&B secretary
 Sushma Singh to take over as secretary of information & broadcasting ministry.

Post IPL, SRK’s Paanchvi Pass fails to get a boost
 With average TVR of 2.15 after IPL, SRK’s Paanchvi Pass on Star Plus fails to get a boost.


Rabe Iyer to head Adlabs’ OOH Big Street

TBWA\India bags creative account of Planet M

Publicis Groupe acquires Kekst and Company

Sony to launch reality based dance show on 9 July

Disney channel to become FTA in Spain

Electronic Arts, Capcom to distribute game in Asia

Tivo ties up with Seven Media to launch in Australia

PVR launches PVR Centra in Chandigarh

Ad Mad World!
The imperfect storm

TV Ratings
Top 10 Programmes (15/06/2008 to 21/06/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/06/2008 to 21/06/2008)
Star Plus
Zee TV
Sony Entertainment TV
Zee Cinema
Sun TV
NDTV Imagine

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Print advertising of ACs up 11%
    		• Nokia launches new E-series handsets
    		• Nestle’s new enriched milk
    		• Titan re-inventing watches brand with new logo, tagline
    Source: Hindu Business Line
      
    		•

    HP ropes in Shah Rukh Khan for brand promotion

    		• Admen write soap operas in sachets to cut through clutter
    		• Dabur launches Dazzl brand hard surface cleaner
    		• Market: Upside to downturn
    Source: Economic Times
      
    		• Arena launches animation studios in Chennai
    Source:The Hindu
      
    		• Soaps become costlier as Godrej follows HUL step
    Source: Times of India
      
    		• Canvas M Bags Best Start-Up Company Award At The Mobile Content
    Source: VARIndia
     
    		• EPW readies for second innings
    		• Dabur uses Astra to boost rural sales
    		• `Some sense should prevail in retail rentals in India`
    		• L&T to raise Rs 17,000-cr debt
    Source: Business Standard

    • Titan kicks off re-branding exercise

    		•

    PE firms wooing OOH media players

    		•

    Nestle India may raise prices by up to 15%

    Source: DNA
      
    		•  Antitrust Regulators Ramps Up Inquiry Into Google-Yahoo Partnership
    Source: eBrandz
      
    		• Advertisers seen cutting back on outdoor ads as economy slows
    Source: Livemint
      
    		• Titan Industries: Innovation to drive growth
    		• Nestle expands dairy portfolio, launches new milk product
    Source: Financial Express
      
    		• BT takes Virgin to ASA over misleading broadband speeds
    Source: domain-B
      
    		• Microsoft, Yahoo mull media partner options
    		• Web's #1 blog-editing technology for Firefox
    Source: CIOL
     
    International News
    		• Study: E-mail Tops Among DR Tools
    		• Red Bull Park Plans 'Consumer Experience'
    		• Nike Goes Mobile in Hong Kong
    		• Pepsi's CMO Prepares to Exit
    		• TNS Rejects 3rd Bid From WPP
    		• JWT Adds Microsoft Unit
    		• Sprint Seeks Sell-Outs
    		• 7 Teams Advance in Wachovia Pitch
    		• Penney CMO: Saatchi's Response OK
    		• Hyatt Hotels Eyes 5 Finalists
    Source: Ad Week
     
    		• Saatchi & Saatchi DGS launches to drive big ideas
    Source: Scoop
     
    		• UK: Nike in the blocks for Olympics advertising
    Source: Just-Style
     
    		• Wachovia cuts longtime advertising agency from field of ad firms
    Source: Bizjournals
     
    		• Small businesses turning to unusual ad strategies
    Source: Business Daily Africa
    		• Mediaset CFO says advertising revenues grew over 3 pct in July, sees growth H2
    		• Telenet, Concentra, Var to create advertising jv
    Source: Forbes
     
    		• TNS Rejects 3rd Bid From WPP
    Source: Media Week
     
    		• Democratic Radio Ad Refused Play on Philadelphia Station
    Source: FOXNews
     
    		• Holiday Inn Express Extends 'Smart' Online Show
    		• Bank of America Hopes for a Hit with All-Star Promos
    		• Subway Chief Chats About Sales Surge
    Source: Brand Week
     
    		• DoJ investigates Yahoo Google deal
    Source: VNUNet
     
    		• No more kids TV advertising bans, demand Tories
    Source: Broadcastnow
     
    		• Karen takes out top Fairfax advertising sales award
    Source: Muswellbrook Chronicle
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2008 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.