Indiantelevision.com Team

(3 July 2008 6:30 pm)

MUMBAI: INX Media’s Hindi general entertainment channel (GEC) 9X has roped in three sponsors for its mega-budget mythological Kahaani Hamaaray Mahaabhaarat Ki, which is launching on 7 July at 9 pm.

The three sponsors include Airtel, ITC Personal Care and Max New York Life Insurance. Produced by Ektaa Kapoor’s Balaji Telefilms, the show will mark the entry of the soap queen into the mytho genre.

INX Media group director sales Probal Ganguly says, “We are offering four slots. Three advertisers - Airtel, Max New York Life Insurance and ITC Personal Care - have already come on board. We are in talks for the remaining one slot.”

Ganguly adds: “Our strategy is different for Mahaabhaarat. We will wait and see the market response before announcing the rate card. Moreover as it is a half-hour daily, we do not want to clutter the space. The four slots are booked for 13 weeks. However, you may see some packages being rolled out in-between,” adds Ganguly.