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Volume 21 - Issue No: 7








Adex Analysis

Cell phone services TV ads in Jan-May'08
TV ad of cellular phone services sees 2 times growth in Jan-May '08 over year ago - AdEX India Analysis.

 

Other Media, Advertising & Marketing Watch
Big Broadcasting gets a distribution head
 Reliance's Big Broadcasting appoints Manavjeet Singh as distribution head for India and overseas.

WWIL lines up C-band transponders from SES, AsiaSat 4 for HITS
 WWIL will use six C-band transponders from SES New Skies for HITS; platform to also be on Asiasat 4.


Zee's Sa Re Ga Ma Pa ropes in Hero Honda as title sponsor

Zapak to merchandise LoveStory 2050 toys

Napier succeeds Sharman to chair Aegis Group

Euro 2008 generated €1.4 billion: Study

Castrol is FIFA official sponsor

SPT's TV, Internet in US account for $346 bn: Nielsen

Paul Ward joins as MTVN EVP

HBO brings back Entourage with launch of season 3

Endemol to set foot in Turkey

IPL website hits 50 million mark

NBCU promotes Zigler to head digital division

MTVN relaunches AtomFilms as Atom.com

Cinemax partners Mam Movies to premier 101 films

TV Ratings
Top 10 Programmes (15/06/2008 to 21/06/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/06/2008 to 21/06/2008)
Star Plus
Zee TV
Sony Entertainment TV
Zee Cinema
Sun TV
NDTV Imagine

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Hoardings are no longer OOH media’s pet
    		• Reid & Taylor readies for premium play
    		•

    ICL stars shine in English county matches

    		•

    ‘Animation could be the next general entertainment’

    Source: DNA
      
    		• ‘Branding’ street food, minus the excesses
    Source: Hindu
     
    		• Newsprint to cost 12% more in next quarter
    		• Pour yourself a drink from a tetrapack
    		• Quatrro buys UK gaming firm Babel
    Source: Business Standard
      
    		• Mineral water major Bisleri enters paper wipes segment
    		• UFO Moviez picks NDTV Media
    Source: Hindu Business Line
      
    		• IDG backs online ad firm Ozone Media
    		• Media specialists eye equitable payment models
    		• Fear psychosis may crimp ad spending
    Source: Livemint
    		• Cannes 2008: India walked into global advertising
    		• Will marketers go slow on advertising spends?
    		• Best & Bekaar

    • What defines the new breed of CMO?

    		• How far marketers should go to promote brands?

    • Retailers dangle credit carrot to woo customers

    		• Brand launches this week
    		• Bubble gum suffers downturn in fortunes

    • How Lead India won the Grand Prix?

    Source: Economic Times
      
    		•  Manavjeet Singh joins BIG Broadcasting as Head - Distribution
    Source: India PRwire
      
    		• DTH players banking on airtime sale to hike profit
    Source: Financial Express
      
    		• Google Signs Web Syndication Deal With “Family Guy” Creator
    Source: eBrandz
     
    International News
    		• Magazine Icon Clay Felker Dies as 82
    		• MEN7 and Red Bull Prepare for 'Action'
    		• Riney Picks Up SanDisk
    		• BMW to Review $80 Mil. in Regional Biz
    		• Telemundo, Ford Strike Pact
    		• New Chief at CBS Interactive
    		• Producers Make Final Offer to SAG
    		• Barbarian Group Adds Strategist
    Source: Ad Week
     
    		• MEN7 and Red Bull Prepare for 'Action'
    		• Universal Pictures Names Cole Evp of Media
    		• Tiny Widget Apps Can Lead to Some Big Bills
    Source: Brand Week
     
    		• Specific Media Appoints Jon Schulz as Senior Vice President, Global Category Development
    Source: Fox Business
     
    		• Democrats target Bilbray in radio ad campaign
    Source: Sign On SanDiego
     
    		• GroupM Downgrades U.K. Ad Forecasts
    Source: World Screen
    		• UK's OFT clears Odeon/Cineworld purchase of Carlton Screen Advertising
    Source: Forbes
     
    		• Contextual Advertising Misfires Hit Presidential Campaigns
    Source: Mashable
     
    		• CBS rolls out projection advertising sites across Tube
    Source: Transport Briefing
     
    		• mInfo and Nokia Cooperate on Chinese Mobile Search and Advertising
    Source: Earth Times
     
    		• Google Rides Internet Ad Wave
    Source: News Week
     
    		• Goosefish Media Ventures launches online ad networks
    Source: Afaqs
     
    		• Trinity warns as ad revenue sinks
    Source: FT
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