Cinemax partners Mam Movies to premier 101 films on 101 NGOs

MUMBAI: Cinemax has joined hands with Mam Movies, organizers of the ‘I Am The Change’ film project, wherein the multiplex chain operator will premiere and host all the films made under the project.

‘I Am The Change’ is a film making initiative taken up by Mam Movies which invites 101 filmmakers from all across India to make films on 101 NGOs, based in four metropolitan cities, within a time-span of 101 hours.

The shooting of these group projects will take place from 3 July to 7 July in Delhi, Mumbai, Kolkata and Chennai. Post the completion of the shooting process, the edited five minute video will be showcased as a part of a film festival held in Mumbai at the Cinemax theatres, Versova.

“The final films selected will be premiered on 1 August at Cinemax Versova where a panel of celebrity judges will judge the best films and award prizes to the winners. Filmmaker Anupam Kher, along with his acting school Actor Prepares will also be awarding the winner of the best film in the children’s category with a trophy and a prize money of Rs 51,000,” said Mam movies team head Madhusudan.

“After the premier, Cinemax will host a film festival where all these films will be screened from 4 August to 7 August,” added Madhusudan.

Additionally, OOH Media, the out-of-home media partners for this event, has organized a sub-contest for the project wherein the participants could make an additional short trailer of their films, the time duration of which should be less than 59 seconds. These trailers will then be screened pan India across all platforms.

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