's Digital Edge
IPL website hits 50 million mark Team

(1 July 2008 7:30 pm)


NEW DELHI: The official website of Indian Premier League,, attracted over 50 million page views from over 5.2 million unique visitors during 18 April to 1 June 2008.


Meanwhile, the website's live scoreboard received 5.2 million page views over 24 matches, representing nearly a quarter of overall site traffic. And over 5.4 million videos were viewed with around 15,500 simultaneous viewers of live matches online.

Bangalore Royal Challengers versus Chennai Super Kings played on 21 May was the most viewed match with 2.2 million views. The photo gallery averaged 10 page views per visit and Fantasy Cricket on Facebook averaged 33 visits per user.

Live Current Media Inc and DLF Indian Premier League revealed the numbers today.

Live Current Media Inc, the hands behind the creation of the site, secured digital media content, live streaming and mobile rights for an average of $5 million annually.

Live Current Media chief corporate development officer Mark Melville said, "Generating over 50 million page views without a single dollar of marketing investment clearly indicates the natural demand for, interest in and ease of access to the site. Online sports media in general and cricket specifically offers the breadth and depth global fans seek through any-time interaction, enabling access to multiple layers of content, photos and video from any Internet connection, 24-hours a day for live or archived content."

And after the success of IPLT20, Live Current Media plans to launch the official BCCI site in beta before the 18 July Test match between India and Sri Lanka and global cricket site in beta by August 2008.

Also Read:
Go to Top
Click for Digital Edge Archives