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Bangalore Royal Challengers versus Chennai
Super Kings played on 21 May was the most
viewed match with 2.2 million views. The www.IPLT20.com
photo gallery averaged 10 page views per visit
and Fantasy Cricket on Facebook averaged 33
visits per user.
Live Current Media Inc and DLF Indian Premier
League revealed the numbers today.
Live
Current Media Inc, the hands behind the
creation of the site, secured digital media
content, live streaming and mobile rights
for an average of $5 million annually.
Live
Current Media chief corporate development
officer Mark Melville said, "Generating
over 50 million page views without a single
dollar of marketing investment clearly indicates
the natural demand for, interest in and
ease of access to the IPLT20.com site.
Online sports media in general and cricket
specifically offers the breadth and depth
global fans seek through any-time interaction,
enabling access to multiple layers of content,
photos and video from any Internet connection,
24-hours a day for live or archived content."
And
after the success of IPLT20, Live Current
Media plans to launch the official BCCI
site www.bcci.tv in beta before the
18 July Test match between India and Sri
Lanka and global cricket site www.cricket.com
in beta by August 2008.
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