8 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 83








Media, Advertising & Marketing Watch

Sun TV hikes ad rates across network
 Sun TV Network has increased its ad rates for all its channels ranging between 3-30 per cent with effect from 1 February.

 

Trai to study broadcasters' à la carte offers, to act on complaints
 Trai to review in detail offers made by broadcasters before putting up on their websites; to take up any complaints from any quarters.

IBF defends broadcasters' right to get SLRs verified

MSOs to legally challenge ‘deceitful’ à la carte offer conditionalities

'The Year in between 2006 and 2008'
 Finding right catchphrase to define what has been an odd year diffcult: Peter Mukerjea, Chief Strategy Officer, INX Media.
 
'2nd most significant year in broadcast media history'
 2nd most significant year since launch of cable TV in early '90s: Shruti Bajpai, South Asia Country Manager, HBO.

CNN-IBN Indian of the Year 2007 to be declared on 29 Jan

Percept Knorigin acquires Searchizes

Kohinoor Broadcasting to launch TV channel in UK

Zee pays tribute to India's first freedom fighters

Media, industry magnate Chandrashekhar to head FICCI

Disney, ABC, MGM shows to be available on Xbox 360

Beijing Olympics to draw 1 billion live audience: report

Zee Marathi now available on WatchIndia.tv

Bigadda.com asserts high popularity among Indian users

TV Ratings
Top 10 Programmes (23/12/2007 to 29/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/12/2007 to 29/12/2007)
Star Plus
Zee TV
Sun TV
Maa Telugu
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• ESPN Star fears losses as BCCI talks tough
    		• Sun TV Network increases advertising rates
    Source: Economic Times
     
    		• Advertisers ink long-term deals to pre-empt IBF levy
    		• Drive and pull
    		• For Better or For Worse
    		• Laugh at the clips, then buy
    		• Doubleclick and Google to merge
    Source: Financial Express
     
    		• Sun TV Network hikes advt rates
    		• Viacom Brand ties up with Vodafone
    		• Improving clout with advertisers
    		• BAG Films' new serial 'Dahhej' from today
    Source: Hindu Business line
     
    		• UPA to come out with ad campaign akin to India Shining
    Source: Moneycontrol
     
    		• Percept Holdings media arm acquires Searchize
    Source: Livemint
    		• Aussie brand value takes a beating
    		• Aussie Brand Ambassadors may be a problem for Indian firms
    Source: DNA
     
    		• Visibility is key for brand launch success
    		• Job shifts plague ad world in the new year
    		• Bhajji row may cause ESPN-STAR Rs 90 crore loss
    		• RPG to foray into magazine publishing
    		• Top 3 FM firms gear up for big bites
    		• Sify launches new brand identity
    		• FMCGs focus on health, wellness in '08
    		• Playing the ponies
    		• Racks to riches
    		• When the Pug leads
    		• Double entendre
    		• Having an Indian heart
    Source: Business-Standard
     
    International News
    		• TNS: Total Ad Spend to Increase 4.2%
    		• JEG: Media M&A Rose in 2007
    		• Nielsen: Huckabee Runs Just 83 TV Ads in N.H.
    Source: Media Week
     
    		• $800 Mil. Hyundai/Kia Media to Initiative
    		• BBH Names Sherwood Chief Exec
    		• U.S. Agency of the Year: Goodby
    		• Global Agency of the Year: Wieden
    		• JWT Recruits Global Planning Exec
    Source: Ad Week
     
    		• Cheetos on the Prowl For Adult Consumers
    		• 'It's Go Time' as Mitsubishi Seeks To Continue Surge
    		• Advertising: Beef Industry Maintains Stake In Radio And Print
    Source: Brand Week
     
    		• Visitors seeing double with North East England’s latest TV Ad
    Source: Easier
     
    		• SBS faces legality check on ad breaks
    Source: The Australian
    		• John Zaccario Joins GSN as Senior Vice President of Advertising Sales
    		• Expway Works with Screentonic to Deliver End-to-End Advertisement Management and...
    		• DoubleClick Achieves Broadband Video and Advertising Exchange Ad Measurement Accreditation
    		• Consumers Put Ads to Greenwashing Test
    		• Ad Infuse Appoints David Staas as Vice President of Marketing
    		• US House panel says probing Pfizer Lipitor ads
    Source: Reuters
     
    		• JWT Strengthens Planning Discipline with Key New Hire
    Source: FOX News
     
    		• Bullish on ad agencies
    Source: IHT
     
    		• Sex Ads Are Craigslist Dirty Secret
    Source: InformationWeek,
     
    		• Home remodeling company asked to change advertising claims
    Source: Bizjournals.com
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