11 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 86








Media, Advertising & Marketing Watch
Motorola acquires Soundbuzz, plans Motomusic in India
 Motorola has acquired Soundbuzz, the privately held pan-Asian music provider founded by Sudhanshu Sarronwala.
 

Force 1 India all set to roar; driver line up unveiled
 Massive multimedia campaign around Force India launch as Dr Vijay Mallya unveils names of men who will be driving his F1 machines.

'2007: The Year of New Beginnings'
 Monica Tata, Vice President, Advertising Sales and Networks, India & South Asia for Turner International India.

The Cell makes new Pepsi Zone web videos

Big Bazaar launches 'Star Parivaar' designer ethnic wear

Radio Mirchi promotes CFL to conserve energy

Yankelovich signs merger agreement with WPP

Disney Publishing to launch 8 Disney storybooks in Indian languages

Rajesh Jathar joins B.A.G Films and Media's News 24

Reebok, Zoom partner for Glam Awards

Hyundai i10 is 'Car of the Year' at CNBC-TV18 Auto Awards

Govt removes cap on access service providers in any area

TV Ratings
Top 10 Programmes (23/12/2007 to 29/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/12/2007 to 29/12/2007)
Star Plus
Zee TV
Sun TV
Maa Telugu
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Lenovo, TataSky, Cornetto, Happydent turn to viral ads
    		• Creation of concept not liable to sales tax: SC
    Source: Economic Times
     
    		• High court questions govt ad spend
    Source: DNA
     
    		• Force India F1 present Fisichella, Sutil, Liuzzi
    Source: Indian Express
     
    		• Ad Advice | How to sell the Tata Nano
    Source: Livemint
     
    		• How not to annoy your customers
    		• 7Seas Tech buys German firm
    Source: Financial Express
     
    		• From garish hoardings to flashy LCDs
    Source: Deccan Herald
    		• Rs 4-5 cr adspend planned for Nano
    		• Yet-to-be launched NDTV Imagine expects to break-even by 2009
    		• Gaming eats into prime time television
    		• The ladies` wine: Dia from Sula vineyards
    		• Indian jewellery firms eye global mart, focus on luxury brands
    Source: Business-Standard
     
    		• Building brand identity poses challenge
    Source: The Hindu
     
    		• Tata unveils Rs one lakh car, calls it Nano
    		• Mitsubishi to launch electric car in India
    		• ‘Auto designs create identity of a brand’
    		• Channel sharing: Tata Sky, Sun TV settle row
    Source: Hindu Business line
     
    International News
    		• Report: Users to Play Major Role in Web Advertising
    		•  Nielsen: CBS Was Most-Watched for NFL Games in '07
    Source: Media Week
     
    		• J.P. Morgan Chase Repositions
    		• MPG in Talks With Buying Exec
    		• NBA Stars Promote La. Tourism
    		• Mobile Phone Ads Gain Ground
    Source: Ad Week
     
    		• Warner Bros. Marketing Chief Leaves
    		• P&G Expands Licensing of Dawn, Febreze
    Source: Brand Week
     
    		• Parents irked substitute students in ad
    Source: Earthtimes.org
     
    		•  UKTV Gold 'could be rebranded'
    Source: Digital Spy
     
    		• Gemstar-TV Guide signs deal with Sony USA
    Source: Biz Journal
    		• TV Advertising Up 11% in 2009, BIA Says
    Source: TV Week
     
    		• Anti-Clinton Film Panned As Advertising
    Source: CBS News
     
    		• Russian government proposes total ban on tobacco advertising
    Source: Kyiv Post
     
    		• Publicis sees limited risk of French TV ad change
    Source: Reuters
     
    		• Palm oil ads not misleading, council tells British watchdog
    Source: Malaysia Star
     
    		• Wapple unveils mobile advertising
    Source: 999 Today
     
    		• Publicis Groupe Founder Marcel Bleustein-Blanchet First Frenchman Inducted Into "Advertising Hall of Fame"
    Source: CNN Money
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