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MUMBAI:
Reebok, in association with Zoom, announced the winners of
the first Reebok Zoom Glam Awards 2007.
Reebok's
association with this property signifies its focus on lifestyle
and fashion, a direct derivative of style, determined by its
apparel, accessories and footwear collection.
Zoom
and Reebok designed the awards to honour the 'Glamour and
Flamboyance' quotient of stylish stalwarts including Bollywood
celebrities, models, fashion designers, photographers, sports
stars and politicians in India.
Prizes
were given away in 18 categories. Hrithik Roshan and Priyanka
Chopra bagged the Glam Filmstar male and Glam Filmstar female
awards, respectively. Mahendra Singh Dhoni was awarded Glam
Sportstar while Abhishek and Aishwarya bagged the Glam Couple
Award. Glam Personality of the Year went to Shah Rukh Khan.
Zoom
VP and business head MK Anand said, "As a media brand
focusing on glamour and celebrities, it has been Zoom's endeavour
to showcase the beautiful people and their high life through
our various offerings. Hence, an award recognising and valuating
those who take the 'glamorous gest' to the next level with
their sartorial elegance."
Speaking
at the event, Reebok India MD Subhinder Singh said, "Young
India is on the move. Youngsters like to express themselves
through their professions, what they wear, what they do in
their leisure time and more. The attitude has changed from
'I have to do this', to 'I want to do it'. Our association
with the Zoom Glam Awards is an attempt to bring forth this
new lifestyle to consumers, while telling them sports can
be fashionable and glamorous."
The
show, which was hosted by Simone Singh and Ash Chandler, also
witnessed a performance by Shibani Kashyap and fashion sequence
displaying the stylish new Reebok collection, drew names and
faces including Arjun Rampal and wife Meher, Chunky Pandey,
Shekhar Suman, Tulip Joshi, among others.
The
occasion also saw the launch of the first Reebok Zoom Glam
Awards Coffee Table Book, with Percept Holdings joint MD Shailendra
Singh stepping in as celebrity guest editor.
"This
association is also a tribute to the two people inside us:
the individual and the star. While we are competitive, we
are also compassionate; while we like to live the fast life,
we also like to take time out to enjoy the moment. The coffee
table book and Reebok Fashion Show reflect this sentiment,"
added Singh.
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