Indiantelevision.com's The Ad Linx Reporter dated 6 Aug 2008 - Global and Indian advertising news, information and data at your fingertips

6 Aug 2008

Volume 21 - Issue No: 31

Indian Television Dot Com requires Sr. and Mid level Ad Sales Managers Contact: asrecruitment@indiantelevision.com Tel 91 22 40666777

Adex Analysis

Mobile Phone ads on TV in H1 2008
TV ad volumes of mobile phones grow 27% for 1st half of '08 over year ago - AdEX India Analysis.

Executive Dossier
'Indian promoters have build a scale where they can attract foreign media companies'
Interview with ICICI Securities Limited Vice President Ravi Sardana

Other Media, Advertising & Marketing Watch
Raj TV plans to launch three news channels
Raj TV Network plans to launch news channels in the three southern languages; Telugu to come first.

Sony to buy out Bertelsmann’s stake in Sony BMG for $1.2 bn
Sony to acquire Bertelsmann AG’s 50% in Sony BMG for $1.2 bn; company to be called Sony Music Ent.

Starcom MediaVest rolls out 'IntenTrack'

Percept/H bags SBI Mutual Fund creative account

IOC launches 'Play Safe' campaign to fight Aids

Fox TV’s Ben Cohen joins Zedo as sales director

7Seas Technologies releases seven educational casual games for kids

Antoinette Zel joins La Comunidad as president

Red FM’s Verma joins Big FM as regional head-North II

BBC Arabic partners mobile phones to expand in ME

Google launches Tamil News and Tamil transliteration

TV Ratings
Top 10 Programmes (13/07/2008 to 19/07/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/07/2008 to 19/07/2008)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
NDTV Imagine

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Today's Newsbreakers.......India

	Media agencies have capitalised better on changing ad landscape
	Marketers partnering with traditional trade channels
	Marketers cannot afford to ignore mobile search
	Outlandish client requests that ad agencies come across
	English Premier League: Another round of cricket fever
	Best & Bekaar ads
	Virgin Media: Facing the music
	Katrina replaces Aishwarya as Nakshatra brand ambassador
	News Corp 4Q profit jumps 27 per cent
	Microsoft, Google, Yahoo! in battle for supremacy in online ad mkt
	Bollywood beats sports stars in endorsement pitch
	Source: Economic Times

	Toyota to launch hybrid car in India
	Source: Times of India

	Firms double direct marketing spend to beat slowdown
	Brand overhaul: Sify iWay to make way for ePort
	Triple whammy for durable goods
	Source: Business Standard

	Nokia braces itself for iPhone challenge
	Starcom MediaVest unveils IntenTrack
	OOH media on a digital quest
	'IPL better in marketing, ICL in cricket'
	Source: DNA



	FMCG sector joins India Inc`s growth party
	Source: The Money Times

	Bata India: walking ahead
	Airtel, Mahindra reshuffle top brass
	Sun Direct plans to enter Hindi heartland
	Biggest flower mart to bloom in Noida
	Gitanjali to open 150 stores in Tier-II cities
	Source: Financial Express

	Emami to focus more on OTC health care
	Spykar enters kids segment
	Source: Hindu Business Line

	Caught! ESPN drops cheaters ad
	Source: The Money Times

	Penelope Cruz to star in Bare Naturale Mascara Ad
	Source: Fibre2fashion.com

	itsmy.com launches Mobile Web’s first Social Phone Book
	Source: TechWhack

	Ad advocacy—driving sales through word of mouth, bloggers
	Source: Livemint

International News

	SinglePoint Serves Ads to Mobile Phones
	Barbara Lippert's Podcast: 'Mad Men'
	McCain Bests Obama With Olympics Buy
	Hyatt Eyes 3 for Global Creative Chores
	Broadcast TV to Surpass Newspapers in Ad Sales, Study Says
	H&R Block Sues AmEx Over Ad
	Team One Hires CD on Lexus
	Car Concepts: Vehicle Sales, Ad Spends Don't Jibe
	La Comunidad Taps President
	Source: Ad Week

	Colgate Exec to Lead Bacardi
	H&R Block Sues American Express Over 'People' TV Ad
	Study: Broadcast TV to Surpass Newspapers in Ad Sales
	Experts: Strong Product Portfolio Helped P&G's Q4 Profits
	Source: Brand Week

	Fox to Break Out of 'Prison' Again on Sept. 1
	McCain Bests Obama With Competitive NBC Olympic Ad Buy
	Source: Media Week

	Tories launch attack ads in N.S.
	Source: The Chronicle Herald

	News Corp hit by lower TV ad revenues
	Source: FT

	Universal, Fox Film Ads Checked for Kids’ Suitability
	Source: Broadcasting Cable

	New York Festivals Announces Partnership With China's SiTV
	RipCode and Millennial Media Partner to Offer Best in Class Mobile Video Ad Delivery Solution
	Source: Market Watch

	Google's ad plans for Silverlight prompt questions for Microsoft
	Source: Computer World

	Yahoo's Right Media, LucidMedia team up on contextual advertising
	Source: CNet

	Ad Infuse and Swisscom Extend Mobile Advertising Partnership
	Source: Fox Business

	Facebook re-design creates new advertising opportunities
	Source: Itbinternet

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