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MUMBAI:
Netherlands' public broadcaster Radio Netherlands Worldwide
(RNW), has entered into a partnership with Radio Misty 94.3FM,
the North Bengal and Sikkim FM station that will air a variety
of RNW music parogrammes ranging from European pop charts
to classical, jazz and world music as also RNW radio books.
After
a long-term presence in India with short wave and satellite radio broadcasts,
RNW has now begun to expand its activities in India.
Radio
Misty is the first North Bengal and Sikkim FM station and
has a reach of 80 km. The aim of Radio Misty is to connect
the local people with more interactive and innovative shows.
"This meets the goals of RNW as well, because we aim
at multicultural interaction between different (local) people
and cultures in the world. One way of doing this is through
programmes that interest listeners internationally,"
says Jan Hoek, RNW's Director General.
Jan
Hoek states that the new partnership marks the start of reaching a new public
via radio stations in India. "We are very pleased with the partnership with
Radio Misty FM. The swift and decisive way in which we came to this arrangement
promises a bright future for our cooperation with this dynamic station.
Amitabh
Srivastava, RNW Country Manager for India says, "This
partnership is our entry into Indian airspace through radio
affiliation and getting the clear message that RNW has arrived
in India. After getting more then 3000 partners globally,
we hope more dynamic Indian stations like Misty will be benefiting
with informative and entertaining programming through us."
Radio
Misty 94.3FM chief executive officer Nishant Mittal says,
"It's great that we are the first FM station in India
to partner with Radio Netherlands Worldwide. We hope this
new venture between Radio Misty and RNW will open a new chapter.
It will bring a lot of innovative programmes to people of
North Bengal and Sikkim. We look forward to share new ideas
in programming."
RNW
has been the Dutch public service broadcaster in 1947. RNW provides news, background
and cultural programmes for an international audience in ten languages. RNW's
programmes and items that will be aired by Radio Misty are 'EuroHit40', 'European
Jazz Stage', 'Live! at the Concertgebouw', 'Radio Books' and 'La Salsa es mi Vida' | 
