Indiantelevision.com Team

(5 August 2008 6:30 pm)

NEW DELHI: Percept's flagship ad agency Percept/H has bagged the creative duties for SBI Mutual Fund from JWT, which was the incumbent agency for the company.

The size of the account is estimated to be around Rs 4 million.

Says Percept/H senior vice president and Mumbai head Ajay Verma, “SBI Mutual Fund is a very prestigious win. It was a tough fight from the word ‘go’, with the top agencies competing for this account. We won the business on grounds of our strategic understanding of the industry and creative work.”

The other agencies, which also pitched for the account include O&M, Leo Burnett and Bates.

SBI Mutual Fund, an asset management company, claims to have an investor base of approximately 5.4 million.

Percept/H will aid SBI to launch new funds, re-launch and reposition their existing funds, in addition to overseeing their corporate branding exercise.