2 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 44








Adex Analysis

Snapshot on celebrity endorsement on TV in 2007
 49% growth in celebrity endorsement advertising volumes on TV during 2007 compared to 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Mudra Group launches two specialist media agencies
 Mudra Group launches new line of business Mudra Max; to launch under this two independent media agencies - Mudra Connext and Mudra Radar.

Real Estate TV to invest Rs 500 million in first year
 Alliance Group to invest Rs 500 mn in first year; on outlay of Rs 1 bn for two years, 500-600 mn will be for content, Rs 120-150 mn for marketing and distribution will take the rest.

Ashok Venkatramani joins MCCS as CEO
 MCCS appoints Ashok Venkatramani as CEO who comes in from HUL where he was VP for the skin care division.

Religare gets associated with IPL's Delhi Daredevils

Retail media to touch Rs 3.4 billion by 2008-end

Publicis bags creative duties of Bharatmatrimony.com

NDTV Media to handle Sahara One's ad sales

Disney organises preschooler shows
Former Disney executive launches Global Wonders

World Movies, Jet Airways launch Cannes Calling contest

Total Sports Ent. Asia MD Navneet Sharma quits

Watching porn in private not an offence: HC

TV Ratings
Top 10 Programmes (16/03/2008 to 22/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/03/2008 to 22/03/2008)
Star Plus
Zee TV
Sun TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Godrej launches new Cinthol range of soaps, talc, deos
    		• PC makers focusing on consumer segment
    		• G2 to acquire majority stake
    		• Ad campaign for Cinthol re-launch
    		• Coca Cola to keep Pepsi off screen during IPL matches
    Source: Hindu Business Line
     
    		• Sponsors line up for Paanchvi Pass, IPL
    		• Godrej Consumer to relaunch more products
    		•  Arvind to open multi-brand outlets
    Source: Business-Standard
     
    		• Will Kingfisher Airlines be allowed to advertise?
    		• Ever shaken hands with a mascot?
    		• Mudra sets up media umbrella brand
    Source: Livemint
     
    		• Mudra gets Reliance ADAG under its Radar
    		• Advertisers search for magic keywords to lure consumers
    Source: DNA
      
    		• Regulator applies brakes on reckless auto ads
    Source: Times of India
      
    		• Coke's IPL googly to keep Pepsi off-screen
    Source:Indian Express
      
    		• Advertisers must rethink strategies to regain consumer trust
    		• Branding mischief in IKEA products' names
    		• Eyewear specialist Safilo readies for competition
    		• Communication consultancy Naked wants to be in India
    		• Marketers woo consumer with 'cooling' products
    		• Online & offline merger shaping digital world
    		• Newspapers struggle to survive as newsprint costs surge, supplies tighten
    		• IPL ground & broadcast sponsorship clause helps Coca-Cola
    		• Sahara One ties up with NDTV Media
    		• Contests, the new hit formula for FM stations
    Source: Economic Times
     
    		• Global mobile ad rev to touch $2.7bn by 08
    Source: CIOL
     
    		• Mudra Group launches new line of biz under ‘MAX’
    		• IPL Mohali all geared up to promote team
    		• Filmmakers all game for releases in IPL season
    		• Videocon likely to bid for Motorola’s mobile phone biz
    		• Coke to keep Pepsi off screen during IPL
    Source: Financial Express
     
    International News
    		• NBC, Fox in Pacts for Targeted Mobile Ads
    		• Euro RSCG Discovery Names CEO
    		• Hyundai Hands Richards a 'Mini-Campaign'
    		• Senate Seeks to Counter FCC
    		• Wal-Mart Green Push Supports Earth Month
    		• Mark Ecko 'Spreads the Word'
    		• JWT Reclaims Global Creative on Baileys
    Source: Ad Week
     
    		• Weather Channel to Test Mobile Video Ads
    		• BBCA Restructures Ad Sales, Production Units
    Source: Media Week
     
    		• TNT Buys ‘Advertising’
    Source: TV Week
     
    		• Newcastle Brown Ale Likes It Smooth, Not Prickly
    		• Premium Chocolate Wars Are Pure Bliss
    Source: Brand Week
     
    		• Free TV ad-Supported video on mobile
    Source: Advanced - Television
    		• Mobile Ad Revenue to Exceed $2.7B in 2008, Says Research Firm
    Source: Wired News
     
    		• Imax rolls fuel-efficient ads
    Source: Hollywood Reporter
     
    		• UTC To Run Print Ads In China
    Source: Hartford Courant
     
    		• AdStar Announces Agreement in Principle to Acquire Relevantis
    		• United Technologies Extends Reach of Corporate Advertising Campaign
    		• New TV Ads Ask 'Where Do You Want to Be?'
    Source: Earthtimes
     
    		• Sally Beauty partners with e-Dialog for e-mail campaigns
    Source: DMNews.com
     
    		• Rambler Sells 51% Of Advertising Arm
    Source: Moscow Times
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