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MUMBAI:
Alliance Group plans to invest Rs 500 million in its first
year of operations even as it is set to launch the country's
first real estate and infrastructure channel on the digital
platforms within a month.
The
channel, Real Estate Television, will be investing Rs 500-600
million on content and Rs 120-150 million on marketing out
of an outlay of Rs 1 billion over two years. The remaining
amount will be spent towards distribution.
"We
plan to invest Rs 500 million in the first year of operations
and Rs 1 billion over 24 months. This will be towards content,
distribution and marketing," says Real Estate TV COO
TK Vibhaker.
The
plan is to get the channel up and running on digital cable
and DTH (direct-to-home) platforms. "We are a niche channel
and are aware that there is a space constraint on analogue
cable. It would also not make sense for us to spend so much
money on distribution," says Vibhaker.
Real
Estate TV has signed agreements with Hathway Cable & Datacom
and Amogh in Bangalore, Hathway and SCV in Chennai, InCablenet
in Mumbai and Delhi and Seven Star in Mumbai. It is also available
across the leading cable networks in the Tier 2 cities.
"We
are also in talks with Dish TV, Tata Sky and DD Direct Plus,"
says Vibhaker.
Dish
TV, it is learnt, is asking for Rs 40 million while DD Direct
Plus charges Rs 10 million for carriage.
Real Estate TV will have a 30-minute round the clock news
while the other half will be filled by programming. The channel
will show a variety of programmes - ranging from a game-show
and property and realty stock prices to celebrity homes, architecture,
interior design, furniture and furnishings, and from Indian
habitats to vastu and Feng-shui and home makeovers.
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