Indiantelevision.com Team

(1 April 2008 6:00 pm)

MUMBAI: The Mudra Group today announced the launch of a new line of business Mudra Max, under which it has launched two independent media agencies - Mudra Connext and Mudra Radar.

Mudra Max will focus on delivering consumer "influence" through its capabilities in media, analytics and convergence.

Mudra Connext, which has been created in association with Optimum Media Solutions, (OMS) - Mudra Group's specialist practice in end-to-end investment management solutions including strategic media planning, buying and implementation - will provide innovative media solutions to over 30 clients across India. All existing client relationships of OMS will now shift to Media Connext.

Mudra Radar has been formed as a customised media agency to cater to the media AOR needs of Reliance ADAG, one of India's largest and fastest growing marketers.

Commenting on the launch of Mudra Max, Mudra Group MD and CEO Madhukar Kamath said, "The Mudra Group's success and growth in advertising and marketing services has given us the impetus to plan our next initiative. As anintegrated marketing solutions group, we would now like to strengthen media and content, and make it our next thrust area. We've got a good team and a clear direction, and are confident that we have a proposition that clients will value."

OMS president Chandradeep (CD) Mitra, who now takes over as president of Mudra Max, added, "In the era of convergence, we need cutting-edge capabilities to create consumer influence. Through proprietary processes and tools, Mudra Max and its constituents are uniquely poised to deliver this influence through insights, innovation and integration."

Mudra Radar's newly appointed president LS Krishnan said, "I am excited to join the fast-expanding Mudra Group, and at the opportunity to work with potentially the largest advertiser in the country – Reliance ADAG. Based on my experiences in handling AOR businesses, I am confident that we, at Mudra Radar, would deliver the media value that Reliance ADAG is expecting."

In addition to Reliance ADAG, Mudra Max's clientele includes Hindustan Unilever, Jyothi Laboratories, Spice Mobile, MTV Networks, ICI Paints, Apollo DKV, ACC Cement, Pantaloons and Amway, among many others.