18 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 55








Media, Advertising & Marketing Watch

Canadian firm bags IPL, BCCI website rights for $50 mn
 Live Current Media's 10 year deal gives it website rights to the IPL and the BCCI; to develop IPLT20.com and BCCI.tv.

IPL resolves dispute with news broadcasters

 

Ad Pick
'Filmy,Cricket, Saas-Bahu'- Bilt Matrix's new TVC
 If you don’t write down things, you are likely to forget them. This is what Bilt Matrix notebook’s new TVC campaign talks about.

Other Media, Advertising & Marketing Watch
Murdoch launches MySpace in India
 News Corp's social networking site MySpace launches in India; MySpace India to have www industry partnerships.

Kingfisher Airlines unveils IPL umpire uniforms

Nokia is Kolkata Knight Riders presenting sponsor

Bajaj Allianz is lead sponsor of IPL's Jaipur team

Percept Ltd is new name of holding company

Disney announces Hannah Montana-The Big Pop Star Dream
MTVNI to launch Nickelodeon in Poland

Citi is IPL's official bank

Channel V to launch 5th season of Get Gorgeous on 16 May

Amitabh Bachchan announces IIFA nominations for 2008

Big Music announces ‘Ticket to Stardom’ campaign

TV Ratings
Top 10 Programmes (30/03/2008 to 05/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/03/2008 to 05/04/2008)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
NDTV Imagine
Kalaignar TV
MAX
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• City branding to ride on cricket charisma
    		• MySpace launches MySpace India
    		• INS urges centre to bring down newsprint cost
    		•  Ground realities improve as IPL rings in cash
    		• Pubs say cheers to IPL fans
    Source: Economic Times
     
    		• Ad revenues lift Zee News Q4 standalone net profit
    		• Burson-Marsteller forms South Asia network
    		• Royal Challengers Bangalore takes on Kolkata Knight Riders today
    		• Mumbai traders protest raids to curb hoarding
    		• Idea launches pre-paid packages
    		• Edelweiss may sign long-term sponsorship contract with ICL
    		• Stovekraft keen to expand luxury brand store Gilma
    		• CCEA nod for investments in Hindustan Coca Cola
    Source: Hindu Business Line
     
    		•  MySpace debuts in India; plans to ward off Facebook in already
    		•  IPL a hit in many ways, but not with potential advertisers
    Source: Livemint
     
    		• Cricket’s super cocktail: pizzas, burgers, TVs and IPL
    		• Music peps up social networking
    Source: Financial Express
    		• Already crowded, business daily market gets new player
    		• Ice-cream makers add healthy flavours to beat summer heat
    		• Thomson Reuters to expand in India
    		• IPL cash starts flowing in
    		• Murdoch`s MySpace launched in India
    Source: Business-Standard
     
    		• Asia Cryo-Cell Pvt. Ltd renamed
    		• Thomson Reuters upbeat on Asian region
    		• IPL joins SMS bandwagon
    Source: Hindu
     
    		•  Yahoo Charged With $1 Million Click Fraud Lawsuit
    Source: eBrandz
     
    		•  AdMob releases March advertising request figures
    Source: Mobile Europe
     
    		• Google profits jump 30% despite worries over online ads
    		• IPL: When mates will turn into foes, foes into mates
    		•  Club Versus Country
    		•  Predict IPL winner and win Rs 58,888
    Source: Times of India
     
    International News
    		• 'BusinessWeek' Enlists Toy
    		• Fidelity's Huang Joins BofA
    		• Sports Media Fields Horse Track Ad Net
    		• Terra, Warner Music Ink DVD Promotion Deal
    		• Lonelygirl15 Studio Rebrands, Attracts Investors
    		• Updated: Mitsubishi Contenders Emerge
    		•  Survey: Mobile Search Ads to Soar
    		• Carnival Eyes 3 in $70 Mil.+ Pitch
    		• MindShare Reboots Operations
    Source: Ad Week
     
    		•  Mobile Advertising To Reach $1.3 Billion
    Source: WebProNews
     
    		• PepsiCo Changes Agencies for Gatorade, Tropicana
    		• FTC Data Collection Guidelines Challenged
    Source: Brand Week
     
    		•  Soul Eater TV Anime Ad Posted Online
    Source: Anime News Network
     
    		• Blockbuster sued over Facebook ad feature
    Source: Sfgate
    		• Google’s 42% revenues rise lays fears of advertising slowdown
    Source: Times Online
     
    		• UK advertising-tech fight shows complexity of privacy battle
    Source: Associated Press
     
    		•  MTV Arabia sponsors super star AKON for his second Dubai appearance
    Source: Ameinfo
     
    		• Boston Globe March ad revenue plunges
    Source: Biz Journals.
      
    		• BBC to launch new business TV series in the autumn
    Source: Real Business
     
    		• NYT Co. Reports 9% Drop in Q1 Ad Revenue
    Source: Editor & Publisher
     
    		• HealthCentral, IAC Form Ad Net
    		• MindShare Reorgs, Integrates Services
    		• Starcom Signs On to DIRECTView
    Source: Media Week
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