Indiantelevision.com Team

(17 April 2008 8:30 pm)

MUMBAI: The DLF Indian Premier League (IPL) has announced that Citi has been chosen as the Official Bank for the league. The five-year multi-million dollar deal was reached yesterday.

DLF IPL chairman and commissioner Lalit Modi says, "It is indeed a pleasure to partner a pre-eminent financial services company like Citi. I am certain the company’s association with the DLF Indian Premier League as its official bank will prove to be a mutually beneficial partnership. This bears further testimony to the fact that the DLF Indian Premier
League is here to stay and is set to carve out a distinct niche for itself in the international cricketing calendar.”

Citibank India CEO Sanjay Nayar says, “We are delighted to partner the DLF Indian Premier League as its Official Bank. Citi is a leading global financial services company, with over 200 million customer accounts and business interest in more than 100 countries. We believe this partnership shares many
common ideals, including those of innovation and of bringing our services to a broad customer audience. Citi's investment demonstrates our long-term commitment to India and to India 's ruling passion - cricket. With its unique format and significant global appeal, there is no doubt the DLF IPL will be a success and a true cricket extravaganza."

IMG senior corporate director Andrew Wildblood said, "DLF IPL is delighted to welcome Citi to the Official Partner family . Citi’s investment in the DLF IPL demonstrates the company’s belief in the DLF IPL’s ability to deliver as a marketing platform and help them connect with their large customer base. Citi is one of the world’s greatest financial institutions and its truly reassuring that a company of such global
stature and influence should choose to be involved with this extraordinary event ”

DLF is the league’s title sponsor, while Hero Honda won the Co-Sponsorship rights. Pepsi is the Official Beverage Supplier and Kingfisher Airlines the Official Airline and Umpire Partner for the league. ITC Welcomgroup Hotels, Palaces and Resorts, has been chosen as the preferred hospitality partner for the league.