Percept restructures, renames holding entity as Percept Ltd

Indiantelevision.com Team

(17 April 2008 2:30 pm)

MUMBAI: In an attempt to restructure its present business, Percept, which operated under the name Percept Holdings, has renamed its lead operating and holding company as Percept Limited.

While the company has brought in its operating brands as divisions, its joint ventures and offshore entities will remain at the subsidiary (investment) level.

Under the new structure, seven group companies namely Percept Picture Company (PPC), Percept Profile India, Perspectrum, PDM India, Percept Out-of-Home, P9 Integrated and Percept Talent Management (PTM) have come together as divisions of Percept Limited.

Percept/H, Hakuhodo Percept (HPPL), AMO Communications, IBD India, Percept Swift, Percept Gulf, PDM International, Clea PR, Percept Profile Gulf, Allied Media, Percept Knorigin and Media Agency Middle East (MAME) are now the subsidiaries of Percept Limited.

Percept Limited president corporate affairs Ajay Upadhyay said, "The entertainment, media and communications industry is witnessing a benchmark growth and offers a great opportunity for the service sectors and well organised players. Having achieved a capitalised billing of Rs 20 million in FY'08, Percept Limited targets a 40 per cent growth to achieve an estimated capitalised billing of Rs 28 million for the financial year ending March 2009."

KPMG India was roped in as the consulting advisors to the entire restructuring process.