Indiantelevision.com Team

(17 April 2008 1:30 pm)

MUMBAI: Bajaj Allianz Life Insurance Company is the lead sponsor of the Rajasthan Royals, the IPL T20 Team from Jaipur.

With Bajaj Allianz joining as the main team sponsor, the fan base of Rajasthan Royals has swelled as over 300,000 Super Agents and over 25,000 employees in over 1000 offices across 900+ towns all over India have joined as die hard fans with the slogan "Halla Bol" to cheer their team along. Rajasthan Royals will probably end up having the widest support base with the families, friends, network and customers of Super Agents rooting for the team from all pockets across the country.

Bajaj Allianz has rolled out its own internal program across 1000+ offices to build on the spirit of the T20 tournament, which it will unravel. These programs will focus on building team spirit and motivation for the financial year ahead.

Bajaj Allianz Life Insurance CEO Kamesh Goyal says, "Rajasthan Royals is a heady mix of youth, experience and emerging talent which will not only provide strong competition but will also delight the passionate cricket fans as well."

Emerging Media CEO Fraser Castellino said, “We are extremely excited about the partnership with Bajaj Allianz Life Insurance and we are privileged to have them associated with the Rajasthan Royals. We look forward to a successful partnership as we build the fan base and team of Rajasthan Royals supporters across India and the world.”