14 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 52








Special Report

IPL is the name of the game
 Indian Premier League is set to revolutionise cricket as big corporates place their bets on T20 format.

 

Media, Advertising & Marketing Watch
Star Plus surges well ahead of Zee TV
 Zee TV's hopes of overtaking Star Plus in the Hindi GEC space receive setback; latest Tam data (week ended 5 April) show Star Plus at 361 GRPs while Zee TV lags behind at 232.

Preity Zinta in marketing overdrive, sells autographed IPL tickets
 Preity Zinta and Australian speedster Brett Lee start marketing Mohali team franchise KingsXIPunjab as IPL is set to kick off on 18 April; sell tickets with their autographs.

TZP, Honeymoon Travels to be screened at two US film fests
 Taare Zameen Par and Honeymoon Travels to be screened at two US film festivals held in New York and Los Angeles.

JWT Dubai is 'Agency of the Year' at Dubai Lynx '08

A Chatterjee is NaiDunia's sales chief & marketing officer

Cadbury launches new ad campaign for Perk

Manthan’s ARC bags industry solution award at IBM Beacon '08

John Paul Geurts elevated to VP and creative director of Nickelodeon Recreation
Fame announces film making workshop for kids

RAPA gets 1,000 nominations for RAPA Awards 2007

Zee Studio announces World Cinema festival

DD to launch Sunday soap at 9 pm from 27 April

Internet to boost traditional television: Deloitte

ABC's website launches new widgets for shows

TV Ratings
Top 10 Programmes (23/03/2008 to 29/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/03/2008 to 29/03/2008)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Neo Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ishant Sharma among the country’s hottest young sports property
    		• Mobile hoardings to stay off roads till Bombay HC's final order
    		• Railways aim to earn Rs 500 cr from advertisers
    		• Govt gives 'in principle' approval for CAS in 4 metros
    Source: Economic Times
     
    		• FMCG sales growth at 16% in April-Feb: FICCI survey
    		• 4 cashew-based products launched
    Source: Hindu Business Line
     
    		• Sundar Raman/Indian Premier League | ‘You ain’t seen anything yet’
    Source: Livemint
      
    		• IPL climbs down on media curbs?
    		• IPL faces total media blackout
    Source: Times of India
     
    		• Deodorants, shampoos help FMCG sector to achieve 16% growth: study
    		• There’s an Act to help check hoarding, but is anybody using it?
    		• IPL faces big logistics googly
    		• BCCI hikes grant for other sports to Rs 25cr
    		• E-City Ventures to spend Rs 150 cr on film exhibition in ’08
    		• Competition may bring new evaluation pattern for GECs
    Source: Financial Express
    		• Marketing heads to increase spending by 27% in 2008
    		• Provogue in expansion mode, raises Rs 477 cr
    		• Creative Portico targets kids
    		• TV, radio to post higher growth than print
    		• KRAZZY4 underlines impact of rule of law and decisive action
    Source: Business-Standard
     
    		• DMC sees code violation in doctors’ ad
    		• Tirupur Corporation to intensify removal of hoardings today
    		• Officials directed to remove all unauthorised hoardings
    		• Modi climbs down on IPL media guidelines issue
    		• Web radio service to be launched today
    		• Should we legislate on ambush marketing?
    		• ICL move irks PCB
    Source: Hindu
     
    		•  IPL backs down on media restrictions
    Source:DNA
     
    		• ‘There are many stars, few actors and fewer brands. I am happy to qualify for the last two’
    		• IPL alters guidelines, aims to end boycott
    Source: Indian Express
     
    International News
    		• 3 Pursue Gold's Gym Creative
    		• HipCricket Creates Hispanic Mobile Ad Net
    		• Bollore Tries Again With Aegis
    		• Ford Asks Employees, Dealers for Help
    		• Street Mulls Prospects for Yahoo! Deal
    Source: Ad Week
     
    		•  Mobile Marketing Shows Promise
    		• Silk Soymilk Lets Customers Do the Selling
    		• Ford Asks Employees, Dealers to Spread Ad Message
    		• Cadbury Beverage Biz Loses Market Share
    Source: Brand Week
     
    		• CanWest Global has $34M quarterly loss: 'tepidI ad sales amid TV writers strike
    Source: cbc
     
    		•  BBC to sell more advertising
    Source: techwatch
     
    		• Al Gore PR Campaign Targeted by CEI TV Ad
    Source: NewsBlaze
    		• ASA upholds Eidos game ad complaints
    Source: Marketing Week
     
    		• MoS builds ad-supported video business on Brightcove platform
    Source: Digital Media Asia
     
    		• 2010 UAE ad revenue to top $2 billion
    Source: Variety
     
    		• Microsoft proposes tiered privacy in online advertising
    Source: Networkworld
     
    		•  Claire Beale on Advertising
    Source: Independent
     
    		• ON ADVERTISING For Ryanair, taking liberties asa brand strategy
    Source: International Herald Tribune
      
    		• Major TV advertisers to de-clutter
    Source: Gulf Marketing Review
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