JWT Dubai adjudged 'Agency of the Year' at Dubai Lynx '08

Indiantelevision.com Team

(12 April 2008 6:30 pm)

MUMBAI: JWT Dubai was crowned "Agency of the Year" at the recently held 2nd Dubai Lynx advertising awards.

The UAE remains the regional advertising hub and more than 70 per cent of the awards went to UAE-based agencies.

Dubai Lynx was a signature event of the 1st Dubai International Advertising Festival which ran from 31 March to 2 April.

Regional excellence, however, did not go unrewarded. Leo Burnett Cairo won the TV/Cinema Grand Prix, and the agency's counterpart in Beirut earned the Outdoor Grand Prix.

The winning work at 2nd Dubai Lynx was judged by 29 top international creative and media experts from 17 countries. The jury for the print section of the awards was headed by Ogilvy & Mather, India executive chairman and national creative director Piysuh Pandey.

Records were broken across the board as Dubai Lynx 2008 received a total of 2,023 entries, 300 more than last year, and handed out 180 trophies to winning submissions.

Reflecting its leading industry position, the print category was the strongest performer with 45 winners. The overall Print Grand Prix went to FP7 Doha, underlining Qatar's growing commercial status.

Al-Khaleejiah Advertising & Public Relations was the category sponsor of the awards.

Al-Khaleejiah MD Bander Asiri said, "It's the first time we've participated in the Dubai Lynx and we chose a great year to begin our relationship. The standard of entries was superb, the quality of attendees was excellent - and it was a valuable opportunity to reiterate our commitment to advertising creative excellence as one of the region's most important ad sales companies."