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Volume 20 - Issue No: 43









Executive Dossier

'We are talking with global companies to set up a studio to develop content'
Interview with Zapak Digital Entertainment COO Rohit Sharma

 

Media, Advertising & Marketing Watch
Star’s 'Paanchvi Pass' ropes in 10 associate sponsors
Shah Rukh Khan's upcoming show Kya Aap Paanchvi Pass Se Tez Hain? on Star Plus ropes in 10 associate sponsors.

Fox applies to MIB for six channels
Fox applies to I&B ministry for getting in six channels; Fox Crime, Baby TV, FX , Nat Geo Adventure, Nat Geo Wild and Nat Geo Music to tap emerging platforms like digital cable & DTH.

Eros scripts film syndication deals with Sony, Sahara
Eros International syndicates recently released and library films to Sony and Sahara Television Network; Sony to premiere 16 while Sahara gets access to 35 films.

Aksh Optifibre in 3-year VoD deal with Eros

FX Labs develops PC, console game for Ghajini
Ghajini producers assign FX Labs to design PC and console game for the film; launch to take place a month before release.

Trident Hotels unveil new brand identity

Percept OOH bags outdoor duties of UTV Movies

Delhi Daredevils goes slick with Akshay Kumar and adidas

Mi Marathi to celebrate Kolhapuri culture

Reebok launches HexRide footwear collection

Nick announces contest for fool’s day
Depp, Alba, Murphy score at Nick Kids' Choice Award

HBO's summer fare has Earth Day support film

Abu Dhabi-based realtor inks deal with MGM, Rubicon

Tokyo’s Olympics bid boosted by S&P rating

BBC TV Licensing unveils new communications campaign

B.A.G Films launches website for E24

Star picks Sintec's OnAir management for broadcasting

TV Ratings
Top 10 Programmes (16/03/2008 to 22/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/03/2008 to 22/03/2008)
Star Plus
Zee TV
Sun TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Akshay Kumar brand partner for IPL’s ‘Delhi Daredevils’
  • TAM readies digital TV audience measurement
  • Discovery to launch 2 new channels by year-end
  • Eros in deal with Sony, Sahara
  • ‘Non-linear thinking key to marketing success’
  • Secure Computing product brands
    Source: Hindu Business Line
     
  • SET India finances under strain
  • A musical transition to succeed
  • Guruji.com eyes Rs 20cr revenues by `09
  • Dabur banking on rural areas for baby care market
  • Rasna launches ready-to-drink concentrate
  • Rebranded, Trident Hotels eyes W Asia
  • Music to my ears
  • Mudra Lifestyle plans Rs 200 cr expansion
    Source: Business-Standard
     
  • Gore launches $300-million ad blitz on climate crisis
    Source: Sify
     
  • Akhsay Kumar roped in as Delhi Daredevils brand ambassador
    Source: DNA
      
  • IPL action all set to go global
    Source: Times of India
      
  • Britannia inks agreement with Mirchi Movies for Treat
  • UAE broadcaster bags IPL telecast rights
  • Karan Johar to direct 20th Century Fox's India dreams
  • EROS to play Sony Entertainment Television, Sahara collections
  • Godrej's FMCG cell harps on GenNext to drive growth
    Source: Economic Times
     
  • Akhsay Kumar roped in as Delhi Daredevils brand ambassador
    Source: The Hindu
     
  • Celebrities aid brand recall, but may not influence buying: Study
  • Dabur to concentrate on baby oil segment
  • Raymond Group to foray into premium home décor segment
  • When to reject a corporate donation
  • Of sun, sand and metals
  • Tunnel vision
  • “Marketing is a business philosophy”
  • “Audi products are about pride of ownership”
  • A co promises the deepest data mining yet
  • Push to limit tracking of surfer clicks
  • Postal service and HBO team up for promotion
    Source: Financial Express
     
    International News
  • Diller Bests Malone in IAC Battle
  • Safran Bows Digital Offshoot
  • New Univision Takes Shape
  • Cramer-Krasselt Breaks First Porsche Campaign
  • Sony Films Head to Mobile Phones
  • Arnold Expands With Ocean Spray
    Source: Ad Week
     
  • Nielsen: Ad Spend Up Just 0.6% in '07
  • TargetCast: Writers' Strike Hurt NBC Ad Sales Most
  • M:Metrics, MRI to Combine Mobile/Print Data
    Source: Media Week
     
  • NBCU Adds Mobile Partners
    Source: TV Week
     
  • Porsche Push Drives On The Wild Side
    Source: Brand Week
     
  • Obama 'flooding' Pennsylvania with TV ads
    Source: Baltimore Sun
  • US advertising watchdog tells Wal-Mart to drop implied savings claim
    Source: The Canadian Press
     
  • Ad ban likely saved Canadians $150M in 2006
    Source: CTV.ca
     
  • ITV falls amid fear of advertising slowdown
    Source: Times Online
     
  • Global ad spend forecast revised
    Source: Biz Report
     
  • Hawaii job ads up 8% in March
    Source: Bizjournals.com
     
  • CareerBuilder, Facebook in job ads venture
  • Woody Allen sues American Apparel over ads
    Source: Reuters
     
  • Big money, nasty ads highlight Wisconsin judicial race
    Source: CNN

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