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MUMBAI:
After Jab We Met, the Indian market is seeing a major
syndication deal involving a film production house selling
satellite telecast rights to multiple broadcasters.
Eros International has syndicated a slate of recently released
and some library films to Multi Screen Media (Sony Entertainment
Television India) and Sahara Television Network.
The
deal with MSM allows Eros to premiere on the channel a slate
of 16 new films including current blockbusters from last year
such as Om Shanti Om, Heyy Babyy and several other
films. This deal is restricted to only the first airing.
The
titles also include Dus Kahaniyan, Sunday,
Black & White and One Two Three.
Eros
International director and president for India Sunil Lulla
comments, "We have enjoyed a great relationship with
Sony over the years, who, like Eros, have been trendsetters
in their space. I am delighted we were able to conclude another
innovative deal with them this year."
SET
India CEO Kunal Dasgupta says, "Eros is a major player
within the Indian film sector and Bollywood films are a critical
part of our programming mix. We are delighted to have secured
this deal with Eros with whom we have enjoyed a great working
relationship for several years."
The
deal with Sahara gives the channel access to 35 blockbuster
library films such as Hum Dil De Chuke Sanam, Devdas
and Hey Ram, to name a few.
"We
have had business dealing with Sahara for many years now,
but this is the first time we have licensed them a slate of
films for television exploitation, and hope to continue to
do more deals with them in the future," added Lulla.
Sahara Network CEO Seemanto Roy said, "Our channel Filmy
has been doing extremely well at the ratings. We are confident
that this slate of films from Eros will allow us to maximise
our revenues from the channel."
The
terms and structure of these new syndication deals demonstrate
the incremental opportunities to exploit both new releases
and catalogue of Indian entertainment content in the face
of growing consumer demand, Eros said in a statement.
Apart
from licensing to the leading Indian television networks,
Eros has also concluded several deals during the year with
television platforms around the world like Dubai Television,
Abu Dhabi Television, RTM Malaysia, Mauritius Broadcasting
Corporation, National TV Romania, among others.
Earlier
this year Jab We Met producers Indian Film Company
and Shree Ashtavinayak syndicated the rights to Zee, INX,
Sony and UTV Movies for a reported price of Rs 220 million.
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