Indiantelevision.com > Media, Advertising & Marketing Watch > Star’s 'Paanchvi Pass' ropes in 10 associate sponsors

 
Indiantelevision.com's Media, Advertising, Marketing Watch
 
Star’s 'Paanchvi Pass' ropes in 10 associate sponsors
 

Indiantelevision.com Team

(31 March 2008 10:20 pm)

 

MUMBAI: The upcoming big-ticket Shah Rukh Khan show Kya Aap Paanchvi Pass Se Tez Hain? on Star Plus has roped in 10 associate sponsors for the 36-episode game show reportedly to begin on 18 April.

The 10 associate sponsors include Parle Products, Tata Sky, Ambuja Cement, L'Oreal India, Pidilite Industries, Havell’s India, General Motors, Pepsi Food India, LG Electronics India and Halls.

Bharti Airtel has come in as the presenting sponsor, reportedly for Rs 400 million.

Hosted by Shah Rukh Khan, the show is giving away Rs 50 million as prize money for each episode. Produced by Synergy Adlabs, Paanchvi Pass owes its format to the international show Are You Smarter Than a Fifth Grader?

 
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