21 September 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 9
Media, Advertising & Marketing Watch

Disney India eyes acquisition of 10 TV series at Mipcom
 Disney India looking to buy 8-10 television shows for its three channels - Disney Channel, Jetix and Hungama TV.

 

Good Morning India to launch two news channels
 'India News' publisher Good Morning India launching Hindi news channel Ab Tak and English channel ITV News.

Fake sting: Live India banned for one month
 I&B ministry issues order prohibiting transmission/re-transmission of Live India channel on all platforms throughout the country.

Sting operations bad if done for sake of TRPs

JWT partners with French B-school for luxury study

Big FM acquires radio rights of 'Saawariya'

Red FM launches 'Advance Booking'

Fanta to launch new marketing campaign

D'Monte appointed head of Big FM's OOH unit Big Street

Dentsu and Connecturf launch interactive JV Clickstreamers

OgilvyOne wins bronze for Benetton's Sisley

CN completes 'Ben 10: Race Against Time'

FM channels to formulate news Content Code: Aori

NDTV Arabia launches in Middle East and North Africa

Star Plus to launch 'Sapna Babul Ka-Bidaai' on 8 October

'Desperate Housewives' return to Star World on 23 Sept.

Vijay TV to strengthen fiction band with 'Kadhalika...'

Bhaskar Group's My FM launches in Bilaspur

Buzz18, Indiwo to offer live webcast of Lakme Fashion Week

TV Ratings
Top 10 Programmes (02/09/2007 to 08/09/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/09/2007 to 08/09/2007)
Zee TV
Star Plus
Sony Entertainment TV
DD1
Sun TV
ESPN
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Advertisers try out bluetooths
    		• UB, Diageo pulled up for dubitable ads
    		• LML to launch new scooter models
    		• Madura Garments plans brand extension
    		• Britannia drags Danone to court over Tiger brand
    		• Skoda launches Superb variant
    		• LVMH has $560-700 mn for Indian brands
    Source: Business Standard
     
    		• Google offerings for advertisers
    		• My Dollarstore plans leasing brand to retailers, mall owners
    		• UTV launches 2 youth channels under Bindass
    		• Dalda refined sunflower oil
    		• Britannia initiates legal action on Danone over Tiger brand
    Source: The Hindu Business Line
     
    		•

    Godrej conducts consumer research to enter CTV segment

    Source: DNA
     
    		•

    Indian attitude: Big brands are meant for showing off

    Source: Times of India
     
    		•

    Americans giving up friends, sex for Web life: survey

    Source: Indian Express
      
    		• MRTPC clean chit for Maruti in ad tangle with Hyundai
    		• Coke to add ‘masti’ to Fanta, launches new campaign
    		• UTV to invest Rs 600 cr in 9 channels
    Source: Economic Times
     
    		•

    Trai review may spare sports, movie channels from Rs 5 ceiling

    		•

    Bunge bets on Dalda brand, aims 25% share in edible oils

    Source: Financial Express
     
    		• ‘Femina’: Fifty years, five covers, one issue
    		•  After Vogue, Condé Nast to bring GQ, Glamour, Traveller to India
    		• Alyque Padamsee joins as advisor to LeagueOne
    		•  Guest Article: Rajiv Sabnis on the rise of the `Screenagers’
    		• Abhishek Bachchan kick starts Flying Machine autumn-winter 2007
    		•  Social media site Indyarocks baits members with cash
    		• Three more Indian agencies win at Asia Marketing Effectiveness Awards' 07
    		• Stark Communications bags creative duties for Classic Polo
    Source: Agency Faqs
     
    International News
    		• U.S. Ad Spend Dips in 1st Half
    		• $80 Mil. IHOP to Hold Creative Review
    		• Burnett Taps McHugh for GMC
    		• Saab, GM Corporate Shift to McCann
    		• MTV Preps Site for Social Activism
    Source: Ad Week
     
    		•  Nielsen to Roll Out LPMs in 38 More Markets by 2011
    Source: Media Week
     
    		• NBC Goes Direct With Free Ad-Supported Downloads
    		• HandHeld Partners With ScanScout On Video Ads
    Source: Media Post
     
    		• Ford Marketing VP Stepping Down
    Source: Brand Week
     
    		•  Saucy ad lands Virgin Mobile Australia in court
    Source: Melbourne Herald Sun
     
    		•  GM to return advertising work to McCann Erickson
    Source: Detroit Free Press
    		• David Ogilvy Pushed Plenty Of Pluses Toward Ads
    Source: CNNMoney
     
    		• Senate Blocks Anti-War Bill, Condemns Ad
    		• Obama Cites Mother's Illness in New Ad
    Source: Forbes
     
    		• Tribune August ad, publishing revenue falls
    Source: Reuters
     
    		• ASA bans Telkom ads
    Source: ITWeb, South Africa
     
    		• Online advertising eating into newspaper market share
    Source: Direct Traffic Media
     
    		• Burger King joins advertising initiative
    Source: Food Digital
     
    		• Myers projects mobile advertising will reach $1.1 billion next year
    Source: BtoB Magazine
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